Remote Data & Analytics Manager — Higher Ed Marketing

Syneos Health, Inc.; La Pampa; À distance; ARS 184 482 000 - 276 723 000; Plein temps

Résumé du poste

Syneos Health, Inc. is seeking a Technical SEO Lead to manage a portfolio of higher education and nonprofit accounts. This fully remote role focuses on technical audits, specs, and AI-enabled workflows to scale the SEO service.

You'll drive crawlability, structured data, and AI-ready content strategies, collaborating with the SEO Lead and the Executive Director of SEO to deliver measurable search performance across client sites.

Qualifications

• 5+ years in SEO, with at least 3 focused on technical SEO.
• Proven ability to uncover high-impact site issues and drive fixes.
• Hands-on with Google Search Console, GA4, Screaming Frog, and Ahrefs/Semrush.
• Strong WordPress knowledge for implementing fixes and schema.
• Excellent written communication and ability to spec work for developers.

Responsabilités

• Lead technical SEO across client accounts and audits.
• Write dev-ready specs and ensure fixes are deployed.
• Build Claude-based tools and workflows for audits, QA, and reporting.
• Monitor GSC and GA4 to catch drops and indexing issues.
• Design scalable SEO systems and training for the team.
• Join client calls to explain deep technical topics.

Connaissances

Technical SEO

Agency experience

Cross-account management

Strong communication

Outils

Screaming Frog

Ahrefs

Semrush

Google Analytics 4

WordPress

Description du poste

Technical SEO Lead | Remote for U.S.-Based Higher Education Marketing Agency

Our client is a performance marketing agency specializing in mission-driven organizations across higher education and nonprofit sectors. They combine strategy, creative, and data-driven execution to help universities and organizations achieve measurable growth in enrollments, applications, inquiries, and awareness.

Your Role

As Technical SEO Lead, you'll be the technical SEO expert across a portfolio of higher education partner accounts. Your work improves their visibility in traditional search, answer engines, and generative AI search.

The role has two sides. The first is technical SEO: you find the issues that affect rankings and traffic, write specs developers can act on, and follow through until fixes are live. The second is building Claude-based tools and workflows that reduce manual work in audits, reporting, QA, and content production. That way the team spends its time editing and reviewing rather than starting from scratch.

You'll work alongside the SEO Lead and support the Executive Director of SEO.

You'll

Lead technical SEO across client accounts

Run technical audits covering crawlability, indexation, site architecture, internal linking, Core Web Vitals, structured data, redirects, and broken links

Prioritize issues by impact and effort, and defend those calls

Write dev-ready specs for web developers and client teams, then follow through until fixes are released and verified

Handle light WordPress implementation yourself: titles, meta descriptions, plugin-level redirects, and schema through tools like Yoast or Rank Math

Monitor Google Search Console and GA4 to catch drops, errors, and indexing problems before clients do

Own technical readiness for AI search (AEO/GEO): crawler access, structured data, entity optimization, and content structure that LLM-driven search can parse and cite

Build the systems that scale the SEO service

Design and build Claude-based tools, agents, and workflows for technical audits, issue prioritization, reporting, and QA

Build content production systems that convert briefs, client rules, and optimization targets into near-publish-ready drafts

Translate team standards (writing rules, client guidelines, audit checklists) into reusable systems the whole team can run

Connect Search Console, GA4, crawl exports, and Ahrefs/Semrush into workflows that surface what needs attention

Document each system, train the team on it, and measure whether it saves time or improves results, retiring the ones that don't

Support the team and client success

Act as the team's go-to resource on technical questions

Join client calls when a deep technical topic needs expert explanation, with the SEO Lead leading the conversation

Evaluate emerging search technologies and recommend new tools, processes, and workflows

You Bring

5+ years in SEO, with at least 3 focused on technical SEO, ideally at an agency or across multiple sites at once

A track record of uncovering the highest-impact issues on a site, prioritizing them, and getting them fixed. We care more about your judgment than the length of your checklist.

Deep hands-on experience with Google Search Console, GA4, Screaming Frog, and Ahrefs or Semrush

Strong working knowledge of WordPress: how themes, plugins, redirects, and schema work, and enough to spec fixes precisely even when you're not the one building them

Advanced, hands-on experience with Claude, including building agents and AI-assisted workflows that other people use in real work

Clear written communication. You can write a spec a developer can act on and a recommendation a client can understand.

Comfort owning outcomes across many accounts at once without waiting to be told what's next

Bonus Points

Experience with AI search visibility (AEO/GEO) and how LLM-driven search finds and cites content

Familiarity with Grammarly, Asana, or similar tools used across content and delivery teams

Experience in higher education or enrollment marketing

What's Offered

Fully remote work

Compensation based on experience; share your target range

A portfolio of higher education partner accounts with different sites and technical setups

Hands-on work in SEO, AEO, and GEO as AI search changes how students find schools

Direct influence on how the agency's SEO service runs, through the systems you build and document

Interview Process

1 Application Review: resume and SEO experience
2 Intro Call: background, technical expertise, and client experience
3 Hiring Manager Interview: SEO strategy, technical knowledge, and analytics
4 Team Interview: collaboration, communication, and problem-solving approach
5 Offer Stage: final discussions and onboarding