Remote Data & Analytics Lead — Marketing Insights
Workana LLC
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Benefits offered by this job
Job summary
Workana LLC in LATAM is seeking a Data & Analytics Manager to lead reporting, analytics strategy, and performance insights across universities and nonprofit partners. You will transform complex marketing and CRM data into clear, actionable insights to help teams optimize campaigns and improve decisions.
You'll collaborate with Paid Media, Account Services, Leadership, and external partners to build dashboards, identify trends, improve reporting systems, and support data-driven marketing
Qualifications
- 5+ years of analytics or marketing data experience.
- Strong reporting, dashboard, and data visualization skills.
- Experience with marketing KPIs and lead generation reporting.
- Familiarity with CRM systems like Salesforce, HubSpot, or Slate.
- Analytical, organized, and solutions-oriented mindset.
- Strong communication and collaboration skills.
Responsibilities
- Build and maintain dashboards and reporting systems.
- Analyze marketing and CRM data to identify trends and opportunities.
- Monitor campaign performance and provide actionable insights.
- Support conversion tracking and data accuracy across platforms.
- Collaborate with Paid Media, Account Services, and Leadership teams.
- Help improve analytics processes and reporting operations.
- Research new tools and solutions to support growth.
Skills
Tools
Job description
Workana LLC in LATAM is seeking a Data & Analytics Manager to lead reporting, analytics strategy, and performance insights across universities and nonprofit partners. You will transform complex marketing and CRM data into clear, actionable insights to help teams optimize campaigns and improve decisions.
You'll collaborate with Paid Media, Account Services, Leadership, and external partners to build dashboards, identify trends, improve reporting systems, and support data-driven marketing
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