Remote Bi Growth Strategist

Ghost Sherpa, Llc; Buenos Aires; Remoto; ARS 92.724.000 - 185.448.000; Tempo pieno

Descrizione del lavoro

Sweat Pants Agency in Buenos Aires is seeking a Google Ads Media Buyer / Growth Strategist to own end-to-end Google Ads for a portfolio of DTC and ecommerce brands. You will communicate directly with clients, present results and plans, and defend your decisions.

The role emphasizes ownership, attribution, and a data-driven approach, with remote work possible worldwide and client calls during US Eastern hours.

Mansioni

• Own a set of DTC accounts as the strategist, the buyer, and the client's direct point of contact.
• Audit before you touch anything: review campaign structure, keywords vs search terms, negatives, bidding, impression share, feed health, landing pages, audiences, and conversion tracking.
• Run brand and non-brand as different businesses and report them separately.
• Know what PMax is actually doing and separate branded vs incremental volume.
• Own the feed and tracking across GA4, GTM, and e-commerce integrations; fix issues that block performance.
• Maintain client communication: present results, plans, and reasoning, and defend decisions when needed.
• Be the primary contact for the client during US Eastern business hours, with flexibility otherwise.

Descrizione del lavoro

Google Ads Media Buyer / Growth Strategist (Remote)

Everyone can run a search campaign. Almost nobody can tell you whether it worked.

That is the whole job.

Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client's name. It will auto apply assets you did not ask for. It will report a number that makes a client feel great and tells you nothing about whether you grew the business.

So we do not hire people to manage Google Ads. We hire marketers who can tell the difference between demand they created and demand they harvested, and who can prove it to a client's face.

At Sweat Pants Agency we work with around 50 DTC and eCommerce brands, 20 to 25 of them on paid media. We spend $6 to $9M a month on Meta and $1 to $2M a month on Google. We are the only agency behind two INC #1 fastest growing brands, both from zero.

You would own a set of our Google accounts end to end.

Here is what "end to end" actually means.

You are the account manager. We do not have any. You talk to the client directly. You write the updates, you run the calls, and you defend the call you made. The reason we do it this way is ownership. When you are the person answering for the account, it is your result, not somebody else's summary of your result.

You own the whole funnel, not the campaign. Feed and Merchant Center, search and Shopping and PMax, Demand Gen and YouTube, the landing page, and the conversion tracking underneath all of it. If the feed is why Shopping is starving, that is yours. If the page is why the clicks do not convert, that is yours too. Our team ships advertorials, comparison pages, and PDPs in Claude Code, deploys them to Vercel, points a subdomain at them, and tests them live before anything touches the client's Shopify theme.

You are expected to have an opinion about attribution and to defend it. We optimize to NC-CPA and NC-ROAS, not blended and not last click. We have turned brand search off to see what actually shifts to organic. We run geo holdouts. If a campaign is not incremental, we would rather know than keep the number.

You can live anywhere. We are remote and we hire worldwide. The one hard requirement is that you can take client calls during US Eastern business hours, because you are the client's point of contact. The rest of your day is yours. Nobody here is on a time clock. We judge you on output.

If you want a lane, a ticket queue, and a scope document, this is a bad fit and we will both know it fast.

If you want to own the whole picture and be judged on whether the number moved, keep reading.

Requirements

What the job looks like

• Own a set of DTC accounts as the strategist, the buyer, and the client's direct point of contact. Budgets run from $5k/mo to well into six figures a month.
• Own the client relationship. There is no account manager between you and them. You present the results, the plan, and the reasoning, and you are the one who answers when something is not working.
• Audit before you touch anything. Every account we take over gets a real review first: campaign and ad group structure, keywords versus search terms, negatives, bidding strategy per campaign type, impression share, feed health, landing pages, audiences, and conversion tracking. Then a Loom walking the client through what you found. That Loom is how we sell and it is how we keep people.
• Run brand and non brand as different businesses. Brand is mostly assisted conversion and it usually belongs on target impression share, not target CPA. Non brand is where the growth is and where the waste is. Report them separately or you are reporting nothing.
• Know what PMax is actually doing. The most common mistake we see is optimizing PMax against an incremental CAC when half the volume inside it is branded. If you cannot separate those two, you cannot set a target.
• Keep Google's automation on a leash. Auto applied recommendations, auto applied assets, and auto created sitelinks have cost our clients real money. We audit for them on a schedule.
• Own the feed. Merchant Center hygiene, product titles, disapprovals, promotions, and what the feed does to Shopping and PMax delivery.
• Own the tracking. GA4, GTM, Shopify goal imports versus a raw Google Ads tag, enhanced conversions, offline conversion imports for the lead gen accounts. When the numbers do not reconcile, you are the one who finds out why.
• Diagnose the bottleneck, then go fix it. Creative, offer, AOV, landing page, checkout, tracking. Nobody is going to reassign it to another team.
• Build the things the account needs. Landing pages, scripts, reporting, whatever removes the constraint. We are heavy AI users and we expect you to build, not just prompt.

You are a fit if

• You have done this with real money. Hands on Google Ads at meaningful spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them. Shopping and PMax specifically, not just search.
• You are fluent in the whole stack , not one campaign type. Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM. Bing is a nice to have.
• You are AI native, and you build. This is a requirement, not a bonus. You should already be using Claude or equivalent as a working tool rather than a novelty, and you should be able to build and ship a landing page with it.
• You can communicate your ideas in English at a native or near native level. You will be in front of clients constantly. You need to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire. This matters as much as anything else on this list.
• You are skeptical of your own numbers. You would rather run the holdout than protect the dashboard.
• You can work US Eastern business hours for client calls. Where you live is up to you.
• Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too.

You are not a fit if

• "That was not my role" is in your vocabulary. It is the fastest way to end an interview here. If the feed was the problem on an account you ran, you should have done something about the feed.
• You want to be told what to do this week.
• You need a ticketing system to know what matters.
• You quote blended ROAS as if it settles the question.

Why this role is exciting

This is not a maintenance job. You would have real influence over how we run Google across the agency.

You will work on real brands with real budgets. We test aggressively. We learn quickly. We build frameworks that scale.

You get trust on day one. You get a lot of autonomy. Some people thrive with it. You will get feedback fast either way, and if you make it through the first 30 days you will probably be here for a long time. Our retention on this team is very good and that is not an accident.

You will grow into senior strategy. We want people who want more responsibility. If you perform, you will grow.

CFA Agentic AI Product Manager - People Solutions, People & Organization Growth

CFA Agentic AI Product Manager - People Solutions, People & Organization Growth

• Team Links: **Engineering**
• Location Links: **Buenos Aires**
• Work Pattern: **Hybrid** - Contract Type: **Full-time** - Reference: **REF2517I**

**_The Role_**

**Job Description**

Where you belong

You will be the Product Owner for Business AI and Agentic AI initiatives within Corporate Process and Information Technology (CPIT) for People & Culture (P&C) area, acting as the primary bridge between P&C (Human Resources) business process experts and engineers in CPIT AI Incubation team. You would join the People & Organization Growth team - the team tasked with internal implementation of Performance & Goals, Career and Talent Development, Learning, and Skills topics and Workforce Transformation topics. You would coordinate across internal teams to ensure alignment of AI roadmap and other initiatives driven by People & Organization Growth within People Solutions. This role focuses on supporting our Skills Product Owner in coordinating AI topics for Skills.

• Run discovery with P&C business stakeholders and end users to define problem statements, user personas, acceptance criteria and success metrics.
• Translate business needs into clear user stories, technical specifications and acceptance tests for engineering, platform and ML teams.
• Prioritize work balancing business value, risk, compliance and technical dependencies or phased launches.
• Coordinate cross-functional delivery in collaboration with P&C business, CPIT AI Incubation team and SuccessFactors product teams.
• Define and track KPIs (task completion, time-to-resolution, user satisfaction, ROI) and iterate based on telemetry and user feedback.
• Champion governance, data privacy and ethical guardrails: role-based access, data handling, human-in-the-loop policies and escalation behavior.
• Orchestrate user adoption, training and change management activities with P&C change teams and operations owners.
• Present product status, risks and roadmap to P&C management and cross-functional stakeholders.
• Present success stories internally and externally under the umbrella SAP runs SAP

Core responsibilities / expectations

• Drive business process transformation using agentic AI for People & Org Growth processes and board-level scenarios. This role focuses on supporting our Skills Product Owner in coordinating AI topics for Skills.
• In case of CPIT developments facilitate discovery workshops, user research, rapid prototyping and usability testing to validate assumptions and reduce delivery risk.
• Work with CPIT AI Incubation team to compare agent architectures, prompt approaches, retrieval strategies and model options; recommend production choices based on experiments and tradeoffs.
• Plan and execute pilots, beta releases; partner across teams to ensure monitoring, observability and incident response.
• Ensure robust fallback behavior and human oversight for high-risk workflows.
• Provide functional domain specific data and process insights for engineering team
• Coordinate system configuration and definition of customizing activities
• Support creation and maintenance of product documentation, playbooks, onboarding materials and stakeholder communications.
• Lead business change, user adoption of use cases, and plan rollout including communication
• Measure business value realization and usage (incl. telemetry)
• Contribute to identifying follow-up use cases and improvements

Preferred experience and skills

• Proven Product Owner experience delivering digital/AI products (3-7+ years recommended), preferably in SuccessFactors, automation or agentic AI contexts.
• Expert consulting skills in SuccessFactors. Practical knowledge of LLMs, knowledge of retrieval-augmented generation (RAG), chaining and orchestration patterns, and tool-enabled agents.
• Great communicator - able to convey technical trade-offs and business impact to leadership.
• Experience with large HR systems, especially SuccessFactors. Knowledge of HR data and workflow patterns.
• Demonstrated ability running pilots, canary releases, feature-flag rollouts, and establishing observability for AI services.
• Robust stakeholder management, facilitation and product discovery skills; able to lead cross-functional workshops and align diverse stakeholders.
• Experience defining governance, safety and ethical guardrails for AI systems and working with compliance teams.
• Change management and organizational adoption experience for AI-enabled workflows is a solid plus.

Minimum qualifications

• 5+ years of Business consulting experience
• Configuration experience and Certifications with any of the following SuccessFactors modules: Performance & Goals, Learning, Career Talent Development, Succession, or Talent Intelligence Hub and Growth Portfolio
• 3+ years' experience in product management or product ownership; at least some hands-on exposure to AI/ML products, intelligent automation, or SuccessFactors modules.
• Advanced degree in Business, Computer Science, Data Science, Human-Computer Interaction, or related field - or equivalent experience.
• Track record of implementing AI-assisted or automation solutions and fostering user adoption.

Why this role matters

You will help define how agentic AI improves HR experience and operational efficiency at scale. By acting as the link between business strategy and engineering delivery, you will ensure AI investments deliver measurable value while respecting enterprise controls, privacy and ethics.

Location: Buenos Aires, Argentina

**Additional Information**

About SAP

With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improves people's lives.

As a leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience.

SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone, regardless of background, feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

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AI Usage in the Recruitment Process

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