Pursuit & Reputation Marketing Global CRM Lead

Cirion Technologies; Buenos Aires; Presencial; ARS 115.886.000 - 144.859.000; Jornada completa

Descripción de la vacante

A global consulting firm is seeking a senior marketing professional to lead CRM initiatives and support data-driven marketing strategies. Candidates should possess at least 8 years of experience and a bachelor's degree in Marketing, Communications, or Business Administration. Responsibilities include mentoring team members, developing dashboards, and ensuring high data quality. This role is ideal for a leader with strong project management skills who can adapt quickly in a dynamic environment.

Formación

• Fluency in spoken and written business English.
• Minimum of 8 years’ experience in marketing at a senior level.

Responsabilidades

• Support customer relationship management services and analysis.
• Own relationships with marketing and internal teams.
• Lead and mentor CRM team members.
• Document end-to-end processes with updates.
• Create real-time dashboards for data-driven conversations.

Conocimientos

Leadership

Project management

Problem-solving

Data analysis

Storytelling

Communication

Adaptability

Team building

Educación

Bachelor’s degree in Marketing, Communications, or Business Administration

Herramientas

Microsoft Office Suite

Data visualization tools

Descripción del empleo

Job Summary

Accenture – Join Accenture and help transform leading organizations and communities around the world. Our Corporate Functions people offer the essential expertise to deliver high performance to our clients. Whether you work directly with clients or manage important internal initiatives and efforts, you’ll find amazing opportunities to make a measurable difference. Build a career at a company that can take you anywhere – join the Accenture Adventure.

Role Description

• Function as a member of a global support team, supporting your team lead to provide customer relationship management services and analysis to the Pursuit & Reputation Marketing team.
• Own appropriate relationships with marketing, sales and other internal teams to ensure efficient and effective data quality and reporting.
• Function as the primary strategic owner and point of contact for CRM and Salesforce best practices, owning and delivering on strategic key projects.
• Lead, mentor and coach 4 CRM team members, managing their workload and operational day‑to‑day activities.
• Support the Data, CRM and Analytics lead to shape CRM processes and the execution of them based on the defined CRM strategy.
• Help target and evolve marketing focus and effectiveness, monitor progress toward goal and advise on how to improve performance.
• Act as a data translator skilled at understanding business needs and distilling data into clear, actionable insights for the organization.
• Document end‑to‑end processes, keeping documentation and templates updated with business changes.
• Advise marketers on using tools critical for capturing campaign activity and measuring results.
• Create and maintain real‑time dashboards and scorecards to anchor data‑driven conversations.
• Manage new user licenses and CRM onboarding, leading the CRM learning agenda.
• Collaborate with the Planning and Programs team to deliver work and projects assigned by the Data, CRM and Analytics lead.
• Support data reporting needs for the team.

Knowledge and Skills Required

• Propose creative, practical, differentiated, and innovative solutions.
• Demonstrate autonomy and project management, leading projects independently.
• Provide team leadership, coaching, and mentoring for junior resources.
• Communicate effectively with leadership, building connections and developing relationships.
• Apply storytelling and presentation skills.
• Customize messages to make them relevant to the client.
• Adapt rapidly to change with a strong learning mindset.
• Build effective working relationships with multiple teams across business areas, functions, and geographies while managing competing priorities.
• Analyze data and problem‑solve with high commitment to quality client service.
• Identify problems, proactively raise data discrepancies, and continuously seek improvement opportunities.
• Maintain a methodical, process‑oriented approach with attention to detail, accuracy, and data quality.
• Exhibit strong time‑management skills, consistently meeting deadlines in a fast‑paced, high‑volume environment.
• Possess experience with Microsoft Office Suite (especially Excel) at an upper intermediate to advanced level.

Qualifications

• Education: Bachelor’s degree, university degree or equivalent; Marketing and Communications, Public Relations, Business Administration.
• Language: Fluency in spoken and written business English.
• Experience: Minimum of 8 years’ experience with marketing at a senior level (CL8).
• Use of Microsoft Office Suite and data visualization tools.

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