Programmatic Campaigns Strategist

Publicis Groupe; Comisión de Fomento de Perú; Hybrid; ARS 1,800,000 - 2,400,000; Full time

Job summary

Publicis Groupe’s Publicis Global Delivery seeks a Programmatic Media Specialist to lead digital campaigns for assigned advertisers. You will manage budgets, monitor performance, and optimize across DSPs like DV360, TTD, Verizon, Xandr, and more, while maintaining rigorous reporting and client communication.

The role requires strong programmatic know-how, excellent communication, and meticulous attention to detail.

Qualifications

• Intermediate programmatic media campaign management/optimization knowledge.
• Good Communication skills.
• Result oriented skills.
• Attention to details skills.
• Analytical skills.
• Technical savvy and specifically skilled in any digital vertical.
• Strong knowledge of at least one programmatic media platform while showing a good understanding of the overall media landscape (DV360, TTD among other DSPs, Ad Server Reporting).
• Intermediate Excel Knowledge.

Responsibilities

• Set up programmatic campaigns within each required platform following agency and advertiser guidelines.
• Run weekly status calls with internal stakeholders providing performance and pacing strategies.
• Monitor health of campaigns and optimize to meet objectives, including daily budget management and bid management.
• Ensure quality of deliverables and setup within the programmatic platforms.
• Proactively troubleshoot issues and communicate with client campaign managers.
• Deliver recommendations and analyses of beta tests, new platforms, and vendors.
• Support training sessions and complete required certifications/updates.
• Coordinate with global account teams to ensure flawless execution of deliverables.
• Identify growth opportunities and report them to the client.

Skills

Programmatic media

Campaign management

Communication skills

Attention to details

Analytical skills

Excel knowledge

DSPs knowledge

Ad server reporting

Tools

Marin

Kenshoo

4C

Job description

Publicis Groupe’s Publicis Global Delivery seeks a Programmatic Media Specialist to lead digital campaigns for assigned advertisers. You will manage budgets, monitor performance, and optimize across DSPs like DV360, TTD, Verizon, Xandr, and more, while maintaining rigorous reporting and client communication.

The role requires strong programmatic know-how, excellent communication, and meticulous attention to detail.