Performance Marketing Lead

PSI CRO; Buenos Aires; Presencial; ARS 94.157.000 - 123.130.000; Jornada completa

Descripción de la vacante

A gaming company is seeking a Performance Marketing Lead in Buenos Aires. This role involves developing a direct-to-consumer marketing program and optimizing campaigns across various platforms, particularly Google and Facebook. The ideal candidate has over 5 years of experience in performance marketing management, strong data analytics skills, and a drive for excellence. Responsibilities also include performance monitoring and educating business partners on best practices. Join our team and make gaming great entertainment.

Formación

• Minimum of 5 years in performance marketing management.
• Strong experience with Google and/or Facebook platforms.
• High proficiency in Excel and PowerPoint.

Responsabilidades

• Develop a direct-to-consumer marketing program.
• Own roadmap for marketing strategy and audience segmentation.
• Monitor performance and manage campaign optimizations.

Conocimientos

Performance marketing management

Data analytics

Campaign optimization

Google Ads

Facebook Ads

Excel

Presentation skills

Descripción del empleo

JOIN OUR TRIBE! Do you strive for excellence? Do you embrace innovation? Do you fight with fairness and respect? We are an exciting new gaming company based in Barcelona and Buenos Aires. Our innovative sports betting and casino games will rock your world. We have a burning desire to make gaming great entertainment and socially acceptable. We want it to be fun for our customers and our teams. We are BetWarrior. We welcome passionate warriors and are currently looking for a Performance Marketing Lead. Who will be responsible for the management of digital accounts and drives the marketing department’s commercial performance through systematic campaign-specific results and overall measurement.

What you will do

• Development of a scalable, sustainable direct-to-consumer marketing program in a highly segmented, omni-channel environment.
• Own the roadmap and define our overall strategy including data acquisition, audience segmentation, creative testing, customer journey optimization, etc.
• Manage various marketing campaign elements including creative brief development, production, targeting, list selection, fulfillment, tracking and pre/post analysis.
• Build milestones, matrices and test/control methodology using strong quantitative/analytical skills.
• Demonstrates mastery in the implementation. This includes strategic thought leadership in medium, audience segmentation, dynamic content implementation, audience list management, production processes, and analytics.
• Advance innovative operations that enable the transfer of data across databases and endpoints (including print vendors, digital onboarders, etc.) for integrating marketing execution.
• Develop new perspectives and innovative approaches to elevate our data driven marketing programs.
• Leverage other team members with functional expertise to help shape these new strategies.
• Actively monitors performance and proactively manages optimizations.
• Educate cross functional business partners about best practices.

Personal Skill

• Ideally +5 years of performance marketing management experience primarily focusing on setting up and optimizing campaigns within Google and/or Facebook platforms. Additional platforms and channels are a plus.
• Prior client-facing experience and strong experience with data analytics and building media plans.
• Preferably, a strong focus on the Google platform experience in building account structures and optimizing performance for Search Campaigns.
• Strong direct-response background driving relevant business results for clients and a thorough understanding of best-in-class practices in these tactics.
• High proficiency in Excel / Google Sheets and PowerPoint / Google Slides.
• A passionate, tireless drive to succeed with the ability to work in a fast-paced, entrepreneurial environment and being comfortable with the unknown.
• Exceptional attention to detail with sharp organizational skills and the ability to hit delivery deadlines.
• An inspirational leader of people and used to managing complex and innovation Performance Marketing strategies to a large audience base.
• Experience in the use of sophisticated multi-channel marketing solutions with practical working knowledge of targeting, dynamic publishing, journey building, triggers, sequencing and a/b testing.
• You love all things data and are analytical in your approach. Significant experience in data planning is essential. You are data driven with an extensive track record in database marketing, profiling and segmentation.
• Excellent stakeholder management.
• Experience of working with 3rd parties, e.g. design agencies and printers.
• Excellent numerical and analytical skills.
• Used to interpreting and acting upon complex marketing data to create reports, convey meaningful and useful commercial information and make recommendations through both written and verbal reports/presentations.
• Excellent presentation skills.

BetWarrior Values

• TAKE RESPONSIBILITY – For your actions and progress, for our internal and external community.
• BE FAIR – Treat others like you want to be treated.
• STRIVE FOR EXCELLENCE – In your own performance and in ensuring the quality of our products and service.
• BE CURIOUS – To learn and growth all the time.
• EMBRACE INNOVATION – Explore creative opportunities and love the unconventional.
• HAVE FUN – Make gaming great entertainment and our workplace exciting.