Paid Media - Open application

Dept; Mar del Plata, Buenos Aires; On-site; ARS 1,674,000 - 2,566,800; Full time

Benefits offered by this job

Health insurance

Grocery allowance

Wi-Fi/electricity reimbursements

English training

Sportclub membership

Benefits platform access

Flexible vacation policy

Job summary

DEPT in Buenos Aires is seeking a Paid Media Specialist to lead paid search and social campaigns for a portfolio of clients. You will manage day-to-day optimization, collaborate with cross‑functional teams, and ensure campaigns align with client goals and budgets.

This role requires fluent English, strong communication, and the ability to convey complex data clearly. You’ll work from our offices in Buenos Aires or Mar del Plata, contributing to strategy, reporting, and long‑term growth

Qualifications

• Hands-on experience in paid media across Google Ads and Meta Ads Manager.
• Experience in paid search and social, with budgeting and bidding knowledge.
• Proven track record scaling performance-driven campaigns for B2C or B2B.
• Strategic thinker with ability to align with client goals.
• Technical proficiency in GA4 and Google Tag Manager.
• Strong written and verbal English communication.
• Team player with willingness to mentor juniors.

Responsibilities

• Maintain advanced understanding of core paid media channels and funnel fit.
• Drive account strategy to meet client efficiency and growth goals.
• Develop monitoring and optimization techniques to hit targets and budgets.
• Prioritize initiatives by impact on account performance.
• Create client roadmaps, testing plans, reports, and QBRs.
• Manage portfolio to meet client performance goals and budgets.
• Lead status calls with agendas meeting client needs.
• Lead client calls reviewing projects, performance, and long-term optimization.
• Ensure QA for all account management efforts.
• Coordinate with platform reps (Google, Meta, LinkedIn) for opportunities.

Skills

Paid media platforms

Google Ads

Meta Ads Manager

Budgeting & bidding

Campaign management

Strategic thinking

GA4 / Google Tag Manager

Communication skills

English fluency

Team collaboration

Curiosity

Tools

GA4

Google Tag Manager

Job description

Paid Media Specialist

In this role, you are responsible for paid search/social performance along with client management and delegation of production resources.

What you’ll do

• Maintain an advanced understanding of primary paid media channels and how they fit within the funnel – including Google Search, Microsoft Search, Meta, YouTube, Google Display Network, TikTok, Snapchat, Pinterest, LinkedIn, UAC.
• Drive account strategy geared toward achieving or exceeding client efficiency and growth goals.
• Develop and execute account management monitoring and optimization techniques to drive performance toward client targets and budgets.
• Quantify and prioritize initiatives that will have the greatest impact on account performance.
• Drive the creation of client roadmaps, testing plans, reports/dashboards, and QBRs/FBRs to meet client needs.
• Manage the performance of a designated client portfolio to client performance goals and practice good stewardship of client budgets.
• Write, review and ensure that agendas meet client needs for status calls and adhere to all important and upcoming management updates.
• Effectively lead client calls, speaking to completed projects, performance, and planned initiatives/long‑term optimization strategy.
• Ensure all account management efforts go through a QA process and are executed/delivered error‑free.
• Own the relationship between DEPT and dedicated platform reps (i.e., Google, Meta, LinkedIn, etc.), working with reps to identify and vet new opportunities while maintaining platform best practices.

What you bring

• Hands‑on experience in paid media platforms (specifically Google Ads and Meta Ads Manager).
• Paid search & social experience, especially Google Ads & Meta proficiency; comfortable with budgeting, bidding, optimization settings, targeting, and testing methodology.
• A proven track record of managing and scaling performance‑driven campaigns for B2C or B2B brands.
• Strategic thinking – you can explain why results happen and develop further plans aligned to client business goals.
• Technical proficiency – understanding of paid media and analytic platform attribution (e.g., GA4, Google Tag Manager).
• Communication skills – ability to lead client meetings with confidence and convey complex data in a clear narrative, and communicate concisely in written form.
• Relentless curiosity – drive to stay ahead of industry trends, from AI‑driven bidding to privacy‑first tracking solutions.
• Team‑first attitude – thrive in a collaborative environment and help junior team members grow.
• Fluency in English with strong written and verbal communication skills.

Take into account

• You will have to communicate with team members abroad; fluency in English and excellent communication skills (both written and verbal) are a must for this role.

What we offer

• Enjoyment of time together, close collaboration, and getting to know one another in our Buenos Aires offices (Villa Crespo or Mar del Plata) with refreshments and shared spaces.
• Premium healthcare through OSDE for employee and immediate family.
• Mendel prepaid card with monthly grocery allowance.
• Monthly reimbursements for Wi‑Fi/electricity expenses.
• Monthly reimbursements for training/English classes.
• 100% covered “Plan Total” membership at Sportclub.
• Access to a benefits platform through Bonda.
• A flexible vacation policy.

Equal Opportunity Employer

DEPT® is an equal opportunity employer (EOE). We believe our work is best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier‑free recruitment and selection process and workplace, regardless of your identity, background, beliefs, lifestyle or disabilities. If you need accommodations, we’ll keep those confidential and use them to ensure you are fully supported.

DEPT® participates in E‑Verify, meaning your Form I‑9 information will be sent to the federal government to confirm you are authorized to work in the U.S.