Paid Media Manager, Roofing (Remote, Arequipa)

Blacksmith Agency; Comisión de Fomento de Perú; Remote; ARS 108,178,000 - 169,994,000; Full time

Job summary

Blacksmith Agency, an AI‑first digital agency, seeks a Paid Media Manager, Roofing, to own paid media for roofing clients across multiple markets. You steer targeting, budgets, roadmaps and the client narrative, acting as the strategic voice in meetings.

You will prioritize campaigns, test creatives and ensure measurement integrity. The role requires hands-on expertise in Google Ads and Meta, agency experience with multiple clients, and clear English for live US calls.

Qualifications

• 3+ years hands-on in Google Ads and Meta: built, ran and optimized campaigns.
• Proven track record of improving ROAS/CPA/pipeline metrics.
• Agency experience handling multiple clients simultaneously.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting, testing and optimization.
• Set conversion tracking and ensure data quality with GA4, Tag Manager and pixels.
• Develop 90-day and quarterly roadmaps for each client and present narratives.
• Drive account growth through retention, upsell and long-term relationships.

Skills

Google Ads

Meta

Agency experience

English communication

Tools

GA4

Tag Manager

Pixels

Job description

• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI‑first digital agency. As Paid Media Manager, Roofing you own paid media for a book of roofing clients (roofing contractors operating across several markets): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands‑on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for roofing or similar multi‑location businesses is a strong plus.