Marketing Analytics & Consumer Insights Lead – On Site

Murphy USA Inc.; El Dorado; On-site; ARS 166,601,000 - 242,329,000; Full time

Job summary

Murphy USA Inc. is seeking a Senior Manager of Marketing Analytics and Consumer Intelligence based in El Dorado, AR. This role leads analytics teams supporting Marketing, Digital/Loyalty, and Consumer Insights to connect customer behavior with business outcomes.

The position partners with senior leadership, develops analytical talent, and translates complex data into actionable recommendations. Success is measured by improved test-and-learn practices, opportunities identified, and outcomes in

Qualifications

• Bachelor's degree or equivalent in Analytics, Marketing, Business, Economics, Statistics, or related field.
• 7–10 years in Marketing Analytics, Digital/Loyalty Analytics, Customer Analytics, or Consumer Insights.
• Experience leading analytical teams and translating insights for senior leadership.
• Strong understanding of customer behavior, loyalty, marketing measurement, segmentation, and consumer research.
• Experience with primary research design and fielding (surveys, questionnaires).
• Experience with test-and-learn, control groups, and incrementality.
• Ability to translate complex data into executive-ready recommendations.
• Strong communication and influence skills in a matrixed organization.

Responsibilities

• Lead analytics partnerships with Marketing, Digital, and Consumer Insights leadership.
• Develop analytics and learning agendas aligned with business priorities.
• Connect customer, consumer, competitive, and performance data into clear strategic recommendations.
• Lead and develop analysts with clear priorities and ownership.
• Build capabilities in customer analytics, experimentation, research, measurement, and executive storytelling.
• Balance recurring support with proactive analysis and innovation.
• Partner with Merchandising, Fuels, Operations, Finance, and Technology.

Skills

Marketing Analytics

Digital Analytics

Customer Analytics

Team Leadership

Research Methods

Test & Learn

Executive Communication

Education

Bachelor's degree in Analytics/Marketing/Business/Economics/Statistics

Tools

Power BI

Job description

Murphy USA Inc. is seeking a Senior Manager of Marketing Analytics and Consumer Intelligence based in El Dorado, AR. This role leads analytics teams supporting Marketing, Digital/Loyalty, and Consumer Insights to connect customer behavior with business outcomes.

The position partners with senior leadership, develops analytical talent, and translates complex data into actionable recommendations. Success is measured by improved test-and-learn practices, opportunities identified, and outcomes in