Lifecycle Manager

Kirin; Buenos Aires; Presencial; ARS 1.200.000 - 1.800.000; Jornada completa

Descripción de la vacante

Kirin is seeking a data-driven Lifecycle Manager to own our customer retention strategy. Your primary tool will be Klaviyo, focusing on maximizing Customer Lifetime Value (LTV) through advanced email and SMS flows.

You’ll partner with Creative and Product teams to ensure on-brand, high-converting touchpoints and use predictive analytics to personalize messaging across segments. Success means higher repeat purchases and healthier subscriber metrics.

Formación

• Proven track record of increasing Retention/LTV at a growth-stage e-commerce brand.
• Deep technical proficiency in Klaviyo (Certification is a plus).
• Experience with Shopify.
• Familiarity with SMS marketing platforms (Attentive, Postscript, or Klaviyo SMS).
• Strong understanding of deliverability, list hygiene, and GDPR/CCPA compliance.

Responsabilidades

• Own the full execution of our email and SMS strategy with sophisticated segmentation and automated flows.
• Analyze customer cohorts to identify churn points and opportunities for upsells or cross-sells to move retention.
• Maintain a rigorous A/B testing roadmap across subject lines, send times, content blocks, and incentives.
• Move beyond batch-and-blast with predictive analytics and behavioral data for timely messaging.
• Collaborate with Creative and Product teams to ensure on-brand, high-converting touches and aligned lifecycle triggers.
• Deliver weekly and monthly reports on channel performance, attribution, and health of the subscriber base.

Conocimientos

Klaviyo mastery

E-commerce

Retention/LTV analytics

A/B testing

Personalization & segmentation

Copywriting

Self-starter

Herramientas

Shopify

Gorgias

Klaviyo

Attentive

Postscript

Descripción del empleo

We are looking for a data-driven, creative, and highly technical Lifecycle Manager to own our customer retention strategy. Your primary playground will be Klaviyo, and your North Star metric will be Customer Lifetime Value (LTV).

This isn't a role for a generalist—we need someone who has lived and breathed e-commerce, understands the nuances of a high-growth brand, and knows how to turn a one-time buyer into a lifelong advocate.

What You’ll Do

• Klaviyo Mastery: Own the full execution of our email and SMS strategy. This includes sophisticated segmentation, high-converting automated flows (Welcome, Abandoned Cart, Post-Purchase, Win-back), and a high-frequency campaign calendar.
• LTV Optimization: Analyze customer cohorts to identify churn points and opportunities for upsells or cross-sells. You will be responsible for moving the needle on repeat purchase rates and average order value (AOV).
• A/B Testing & Optimization: Maintain a rigorous testing roadmap. You’ll constantly experiment with subject lines, send times, content blocks, and incentive structures to squeeze every ounce of ROI out of our list.
• Personalization & Segmentation: Move beyond "batch and blast." Use predictive analytics and behavioral data to deliver the right message to the right person at the right time.
• Collaboration: Work closely with the Creative team to ensure every touchpoint is on-brand and high-converting, and with the Product team to align lifecycle triggers with the on-site experience.
• Reporting: Deliver weekly and monthly reports on channel performance, attribution, and health of the subscriber base.

Who You Are

• E-comm Native: You have 3+ years of experience working in-house for a direct-to-consumer (DTC) or e-commerce brand. You understand the unique challenges of inventory cycles, seasonal peaks, and customer psychology.
• Klaviyo Expert: You don't just \"know\" Klaviyo; you’re a power user. You understand custom properties, event-based triggers, and how to integrate Klaviyo with the rest of our tech stack (Shopify, Gorgias, etc).
• Analytical Mindset: You are comfortable in a spreadsheet. You can calculate LTV, Paybakc period, etc in your sleep and use data to tell a story.
• Copy & Creative Eye: While you don't need to be a designer, you know what \"good\" looks like. You can write punchy, brand-aligned copy that drives action.
• Self-Starter: You are comfortable in a fast-paced environment where you own your results. You don't wait for a brief; you find the opportunity and build the solution.

Requirements

• Proven track record of increasing Retention/LTV at a growth-stage e-commerce brand.
• Deep technical proficiency in Klaviyo (Certification is a plus).
• Experience with Shopify
• Familiarity with SMS marketing platforms (Attentive, Postscript, or Klaviyo SMS).
• Strong understanding of deliverability, list hygiene, and GDPR/CCPA compliance.