Latam B2B Influencer Campaigns Lead

Affct | Global Influencer Marketing & Creative Strategy Agency; Buenos Aires; Remote; ARS 139,086,000 - 216,357,000; Full time

Job summary

Roche is seeking a Portfolio Lead Molecular to design and implement business, marketing and portfolio strategies for the Molecular area. You will be the single point of contact for molecular portfolio and disease management topics, driving market development and strategic commercial models while ensuring patient-focused value and sustainability.

You will collaborate with Market Access, Medical, and Sales teams, co-create strategic account plans, and lead disease-area squads, acting as Product

Qualifications

• University degree in Health Sciences; MBA desirable.
• Experience in marketing or business development, preferably in diagnostics or life sciences.
• Deep technical and clinical understanding of molecular products and regional landscapes.
• Strong strategic vision with analytical skills; proficient in collaboration tools and CRM.
• Upper-intermediate English; ability to influence healthcare decision-makers and travel as needed.

Responsibilities

• Define portfolio and market development strategies for Molecular.
• Act as SPOC for molecular portfolio, product and launch topics.
• Collaborate with Market Access, Medical, Business Development, Sales and external stakeholders.
• Develop and execute strategic marketing plans and lifecycle plans.
• Lead Disease Area squads and align market voice with portfolio strategy.

Skills

Marketing

Business development

Strategic thinking

Analytical skills

English (upper-intermediate)

Education

Bachelor’s degree in Health Sciences

Tools

Google Suite

Microsoft Office

CRM systems

Miro

Jamboard

Job description

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

Fully Remote
Buenos Aires, Argentina
Full time
R-70604

The Position

As a Portfolio Lead Molecular, you will be fully empowered to design and implement the business, marketing, and portfolio strategies for the Molecular customer area. In this role, you will act as the single point of contact (SPOC) internally and externally for molecular portfolio and disease management topics, driving market development, co-creating strategic commercial models, and maximizing value for customers and patients while ensuring business sustainability and alignment with DIA strategy.

The Opportunity

• Establish and implement the overall portfolio and market development strategies for Molecular, prioritizing high-impact initiatives aligned with customer, patient, and business needs.
• Drive portfolio positioning and disease management strategies in close collaboration with Market Access, Medical, Business Development, Sales, and key external stakeholders (KOLs/HCPs).
• Develop and execute strategic marketing plans, business cases, digital strategies, and launch, phase-in, or phase-out plans across the product commercial lifecycle.
• Manage the full commercial lifecycle of molecular products, ensuring optimal product mix, pricing positioning, and portfolio profitability.
• Foster a OneRoche approach across portfolios and with Pharma, co-creating strategic account plans alongside the sales team.
• Act as the internal and external SPOC for molecular portfolio, product, and launch topics, participating in regional or global disease management initiatives.
• Lead Disease Area squads (acting as Product Owner where applicable) and build strong external connection points to integrate market voice into portfolio strategies.

Who you are

• University degree in Health Sciences (Biology, Biochemistry, Biotechnology, Medicine, or related fields); a post-graduate degree in business or an MBA is highly desirable.
• Experience in marketing or business development, preferably within the Diagnostic (IVD) market and with knowledge of South American health systems.
• Deep technical and clinical understanding of molecular products, pathologies, and competitive landscapes in the region.
• Strategic vision and strong analytical skills with proficiency in Google Suite, Office, CRM, and Agile tools (Miro, Jamboard, etc.).
• Upper-intermediate English command (written and spoken) along with excellent communication skills, ability to influence healthcare decision-makers, and willingness to travel.

No relocation benefits are offered for this position.

Who we are

A healthier future drives us to innovate. Together, more than 100'000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Roche is an Equal Opportunity Employer.