K-12 EdTech Demand Gen Lead (US)

JoVE; Argentina; Presencial; ARS 91.438.000 - 137.157.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive compensation

Global teams and collaboration

Promotion from within

Descripción de la vacante

JoVE is seeking a Marketing Specialist to build the K-12 demand engine in the US. The role focuses on generating marketing qualified leads, converting them into sales opportunities, and delivering sourced pipeline. K-12 is a growth segment with scope to own the function as the segment scales.

The candidate will travel for conferences and events, collaborate with global teams, and contribute toJoVE's mission of improving science education through video solutions.

Formación

• Bachelor’s degree required in a relevant field.
• 5+ years in a marketing role, ideally EdTech selling to schools/districts.
• Strong understanding of K-12 market and dynamics.
• Proven track record generating leads and pipeline with measurable results.

Responsabilidades

• Generate and qualify leads for the K-12 segment and collaborate with sales on handoff and conversion.
• Increase awareness and engagement among teachers, curriculum leads, and district administrators through targeted campaigns.
• Plan and execute presence at education conferences and events, including logistics and lead capture.
• Produce marketing materials for K-12 audiences (campaign assets, collateral, email, web, social).
• Optimize strategy using funnel performance, audience insight, and market feedback.
• Monitor campaign ROI and pipeline contribution and apply learnings to future campaigns.

Conocimientos

Lead generation

Campaign management

Marketing automation

CRM

Analytics

Educación

Bachelor’s degree

Herramientas

HubSpot

Salesforce

Google Analytics

Descripción del empleo

JoVE is seeking a Marketing Specialist to build the K-12 demand engine in the US. The role focuses on generating marketing qualified leads, converting them into sales opportunities, and delivering sourced pipeline. K-12 is a growth segment with scope to own the function as the segment scales.

The candidate will travel for conferences and events, collaborate with global teams, and contribute toJoVE's mission of improving science education through video solutions.