Emea-lao Consumer & Research Insights Specialist

Givaudan; A distancia; ARS 87.134.000 - 145.225.000; Jornada completa

Descripción de la vacante

A leading global company in Buenos Aires seeks a Consumer & Research Insights Specialist to explore consumer trends and deliver actionable insights across business functions. The successful candidate will drive insights to improve customer experiences and sustain industry leadership. You should thrive in a performance-driven culture and possess the skills to analyze complex data effectively. This position supports innovative marketing strategies and requires collaboration to achieve shared goals.

Servicios

Flexible work arrangements

Career development opportunities

Formación

• Driven to perform at the highest level and appreciate a performance culture.
• Active dedication to sustainability, inclusion, wellbeing, and career development.
• Experience with consumer trends and customer performance assessments.

Responsabilidades

• Explore consumer trends for hygiene and safety business.
• Deliver insights on customer experience and marketing strategies.
• Perform in-depth analysis and generate reports for stakeholders.

Descripción del empleo

Emea-lao Consumer & Research Insights Specialist

Kimberly-Clark

Your Job

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground‑breaking brands. In your role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you. At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on 150 years of market leadership, and we’re always looking for new and better ways to perform—so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark; you just need to log on! Led by Purpose. Driven by You.

About You

You’re driven to perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

Main responsibilities

• This EMEA-LAO Consumer & Research Insights specialist job role sits within our Kimberly Clark Professional (KCP) Team in our LAO head office in Buenos Aires. It is part of the EMEA‑LAO Strategy & Research Insights Team, which provides strategy and market insights across sales, category, and marketing to different business functions (EMEA & LAO).
• This role is responsible for exploring consumer trends (B2B decision makers) for the hygiene and safety business for both regions (EMEA & LAO).
• Responsible for relieving customer information, primary data, and reporting on Customer effort score, NPS, and drivers of satisfaction / dissatisfaction, results by market, subsegment (end users, distributors), subcategory (traditional / manufacturing).
• Drive insights at cluster, regional / country level.
• Drive insights at customer experience, channel account executives (CAE), category level, field marketing for short- to mid-term product strategies.
• Assess performance on end‑users.
• Assess performance in distributors.
• Help in the acquisition of vendors and purchase process of different market research projects.
• Help to understand the characteristics of our customers, our new customers and our churn. This includes: characterizing different segments of customers (RFM); characterizing drivers of acquisition among new customers; characterizing drivers of abandonment among lost customers.
• Help in the execution of in‑depth interviews, focus groups, surveys and other methodologies within end‑users and distributors from KCP EMEA & LAO.
• Construct qualitative guidelines, quantitative surveys.
• Follow up the agenda of the different interlocutors (end‑users and distributors).
• Construct crosstab results from surveys; construct weighted databases from quantitative data if necessary.
• Execute ad‑hoc projects from customers such as “in‑depth interviews LAO”, “sustainability”. Analyze and look for actionable insights using various methodologies available with our customers.
• Perform deep analysis, generate reports, and share data, insights and recommendations with stakeholders from EMEA & LAO.
• Provide insights within category teams and field marketing.
• Communicate insights in a powerful, quantified, and user‑friendly way while measuring adoption and actions taken.
• Deliver insights on the performance of our EMEA & LAO customer experience and recommend a course of action based on secondary and primary data identified by self, management, and other stakeholders.
• Provide weekly and monthly analysis and reports as appropriate; provide ad‑hoc reporting as required.
• Support the cluster leadership team(s); deliver insights on the performance of our cluster business and recommend and track a course of action based on market data.
• Maintain strong relationships with Loyalty Squad for championship customers and category leaders.