Education Growth Lead - Digital Marketing & Lead Gen

Atomic Hr; Quilmes; On-site; ARS 138,361,000 - 215,229,000; Full time

Job summary

Skydance is hiring a Manager, Digital Product LATAM to lead performance, growth and monetization of TNT Sports' digital products in Spanish-speaking Latin America. You will oversee YouTube, Instagram, TikTok, Facebook and X, with initial focus on Argentina, Mexico and Chile and potential expansion.

The role collaborates with local content teams, delivers data-driven insights, and builds a regional view of digital performance to guide business decisions and partnerships across markets.

Qualifications

• 7+ years in digital or social media roles.
• Advanced English and Spanish.
• Strong analytical skills with Excel and social analytics tools.
• Solid knowledge of football and the sports media market in Latin America.
• Strong storytelling and PowerPoint presentation skills.
• Portuguese (intermediate).
• Experience with sports rights and live streaming.

Responsibilities

• Define KPIs and targets per country, platform and product/service.
• Build and maintain dashboards with daily performance visibility.
• Lead a structured testing agenda and scale successful approaches.
• Coordinate with regional teams to drive data-informed actions.

Skills

Digital product management

Analytics

Audience insights

Storytelling & presentations

Education

Degree in marketing/communications/business or related field

Tools

Sprout Social

Rival IQ

Excel

PowerPoint

Job description

Storytelling is, and will always be, the heart of what we do at Skydance.
Our vision is to build a thriving entertainment ecosystem where stories and worlds are imagined, brought to life and experienced. We create for every age and audience, anchored by the strength of our content and experiences and the depth of our connection with fans. We are creator-first, audience-focused, tech-forward, globally scaled.
Here, you'll work with talented teams that move fast, think boldly and collaborate with purpose to deliver results. We aim high, champion the best ideas and win together, earning the trust of our employees, creators, partners and audiences every day.
If you're energized by the opportunity to help build the next-generation global media and entertainment company powered by creativity and technology, we'd be thrilled to welcome you aboard. LET'S GO!
This is a temporary role
Your New Role
The Manager, Digital Product LATAM leads the performance, growth and monetization of TNT Sports' digital products in Spanish-speaking Latin America, managing digital platforms such as YouTube, Instagram, TikTok, Facebook and X. The initial focus markets are Argentina, Mexico and Chile, with potential expansion to other countries such as Colombia.
Key responsibilities include leveraging data and analytics to drive audience engagement, boost revenue and strengthen platform partnerships across markets. The role works closely with local content teams in each country, offering strategic insights and actionable data from each platform to guide business decisions, and builds a consistent regional view of digital performance. Through regional live broadcasts such as CONMEBOL competitions, the role also reaches audiences across all of South America.

Your Role Accountabilities

Performance, Data & Experimentation

• Define KPIs and targets per country, platform and product/program (engagement, watch time, revenue.), using a common framework that allows comparison across markets.
• Build and maintain reliable, automated dashboards with daily performance visibility for local newsrooms and regional leadership; ensure data consistency across tools and countries.
• Lead a structured testing agenda with clear hypotheses, goals and learnings, scaling what works from one market to the others.
• Run regular performance reviews with the content teams in each country, turning data into concrete actions; promote the use of AI to gain efficiency.

Platform & Rights Holder Partnerships

• Be the main point of contact with platforms such as Google/YouTube, Meta and TikTok for Spanish-speaking Latin America, working with their local and regional teams: manage existing deals and joint projects, access beta features, and elevate bugs and technical issues affecting operations. Track and share new platform features and best practices with the teams in each country.
• Act as the digital point of contact with rights holders and competitions (e.g. CONMEBOL and local leagues) on topics such as content protection, anti-piracy, geo-restrictions, digital rights usage and platform guidelines.

Digital Monetization & Live Products

• Partner with ad sales and content teams to grow digital revenue.
• Lead the product side of live broadcasts on digital platforms - including regional CONMEBOL lives with audiences across South America - from setup, geo-targeting and real-time monitoring to post-event analysis.

Market & Audience Insights

• Follow digital, platform and audience trends in sports and entertainment across Latin America, identifying local differences in consumption and translating them into insights and new opportunities for TNT Sports' products and content.
• Ensure the quality and consistency of TNT Sports' digital presence in each country (profiles, featured content, publishing timing), partnering with local content teams to act quickly on opportunities.
• Map audience opportunities in countries without a local TNT Sports structure reached through regional competitions, and support the evaluation of expansion to new markets.

Commercial, Acquisitions & Strategic Presentations

• Provide local ad sales teams with data on high-performing content and digital packages for advertisers and sponsors, including regional/multi-country packages; support commercial workshops and sales presentations.
• Support the acquisitions team with business cases and BPs for digital rights in the region.
• Build institutional presentations and measure cross-promotion results.

Qualifications & Experience

• At least 7 years of experience in digital/social media
• Advanced English and Spanish
• Strong analytical skills: comfortable working with Excel, data visualization and social analytics tools (Sprout Social, Rival IQ or similar)
• Solid knowledge of football and the sports media market in Spanish-speaking Latin America
• Strong storytelling and presentation skills (PowerPoint)
• Desirable
• Degree in marketing, communication, business, data or related field (or equivalent experience)
• Portuguese (intermediate)
• Practical use of AI tools
• Experience with sports rights and live streaming
• Experience working in regional or multi-country roles

About Skydance

Skydance is a next-generation global media and entertainment company, comprised of three business segments: Studios, Direct-to-Consumer, and TV Media. Skydance's portfolio unites legendary brands, including Paramount, Warner Bros., HBO and HBO Max, Paramount+, Pluto TV, CBS, CNN, CBS Sports, TNT Sports, Nickelodeon, Cartoon Network, MTV, Food Network, BET, HGTV, and Comedy Central.

Some Important Details

We embrace the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit. In line with the laws of the country or region in which the role is based, this includes consideration without regard to race, color, ethnicity, national origin, citizenship status, religion or belief, sex, gender, gender identity or expression, sexual orientation, age, marital status, pregnancy, parenthood, physical or mental disability, genetic information, military or protected veteran status, union status or any other category protected by applicable law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page ( for instructions to submit your request.