Director, Brand Management

Syneos Health, Inc.; Buenos Aires; Presencial; ARS 1.200.000 - 1.800.000; Jornada completa

Descripción de la vacante

Syneos Health is seeking a Director of Brand Management to spearhead brand strategy, identity systems, and global portfolio alignment. You will partner with senior leaders, manage complex agency ecosystems, and drive integrated campaigns that deliver measurable brand impact in a fast-paced environment.

You will lead cross-functional teams, shape governance, and oversee media plans, campaigns, and analytics to accelerate growth and patient progress.

Formación

• Proven ownership of strategic brand programs and campaigns.
• Experience managing multiple agency relationships.
• Experience with brand performance measurement and business impact.

Responsabilidades

• Lead enterprise brand strategy and governance.
• Oversee brand identity systems and portfolio management.
• Manage agency partnerships and media production.
• Drive measurement and ROI analytics for brand programs.

Conocimientos

Brand strategy

Leadership

Agency management

Media planning

Educación

Bachelor's degree in related field

Descripción del empleo

Syneos Health® is a leading fully-integrated life sciences services organization built to accelerate customer success. We partner with innovators at every point across the drug development and commercialization continuum, helping them navigate complexity, anticipate change and accelerate progress.
Every day we perform better because of how we work together, as one team, each the best at what we do. We bring together talented experts across a broad spectrum of business critical corporate functions. Every role plays an essential part in enabling our customers to achieve their goals. Our teams are agile, collaborative, and committed to delivering—for each other, for our customers, and ultimately for the people who rely on the services we support.
Discover what your 25,000 future colleagues already know:

Why Syneos Health

• We are passionate about developing our people, through career development and progression; supportive and engaged line management; technical and therapeutic area training; peer recognition and total rewards program.
• We are committed to building an inclusive culture – where you can authentically be yourself. Central to this is our purpose – Driven to Deliver – which captures the passion of our colleagues to show up each day and shape solutions that have the ability to dramatically impact someone’s life.
• We are continuously building the company we all want to work for and our customers want to work with. Why? Because we know that when we bring together smart colleagues from across the world, we can shape the future of healthcare, driving impact for customers and defining the pace of patient progress.

Discover what your 25,000 future colleagues already know:

Job Responsibilities

Job Summary

The Director, Brand Management leader possesses deep creative and operational expertise with a track record of work across a variety of brand strategies, brand identity systems, leading to compelling brand creative executed in an integrated mix media model. This leader has a proven ability to partner with leaders, manage complex agency ecosystems and deliver measurable brand impact in a fast-paced, high-accountability environment. The team seeks equal strength in creative excellence and performance rigor to drive awareness of the Syneos Health brand and alignment across the enterprise.

Core Responsibilities

1. Brand Leadership Expertise

Brand Strategy & Positioning

• Oversight of enterprise brand strategy, including articulation of key value propositions, narrative coherence across the business all with clear and disciplined brand governance.

propositions, narrative coherence across the business all with clear and disciplined brand governance.

Brand Identity Systems & Experience Design

• End-to-end leadership of branding projects across the business to ensure consistency and support for business goals.

Brand Architecture & Portfolio Management

• Deep experience designing, evolving and operationalizing brand architecture strategies across a global organization.

strategies across a global organization.

Agency Partnership & Management

• Primary liaison for brand, creative and media agencies. Sets strategic direction, evaluates creative quality, manages scopes and performance, ensuring the work ladders to business and brand objectives.

Integrated Creative Production

• Shares oversight of brand campaigns, flagship content, videos, corporate collateral and large-scale production initiatives. Comfortable balancing concepting with execution, timelines, approvals and stakeholder complexity.

3. Media Strategy & Performance Orientation

Media Planning & Activation

• Strategic oversight of media plans, focused on awareness-building, content distribution, message amplification all designed to drive targets down the funnel, drive leads and clear business impacts.

Brand Measurement & Impact Analytics

• Designs and evaluates brand performance metrics, including awareness, familiarity, willingness to recommend, associations and other brand equity measures. Uses data to inform strategy, refine execution and demonstrate ROI to leadership.

Outcome-Driven Brand Execution

• Operates with a performance mindset, connecting creative output to enterprise goals such as growth, reputation and market differentiation.

4. Operating Style & Leadership Attributes

High-Resilience, High-Impact Leader

• Thrives in fast-paced, transformation-oriented environments with evolving priorities and tight timelines all while navigating a complex network of stakeholders. Able to maintain creative standards under pressure.

Senior Leader Partner

• Confident advisor to senior leaders, able to translate strategy into brand direction and creative output.

Builder and Modernizer

• Experience modernizing processes, tools, agency models and operating cadence to scale impact.

Qualifications

Education Requirements

Min/Preferred Education Level Description

Minimum 4 Year / Bachelors

Degree

Bachelor's Degree in related field.

Additional Qualifications

• Demonstrated ownership strategic brand programs, messaging platforms, creative campaigns and complex media plans.
• Track record managing multiple successful agency relationships simultaneously.
• Experience with brand performance measurement research methodologies and business impact.
• Ability to build programs and initiatives across multiple departments and teams.
• Strong executive presence and interpersonal skills.
• Excellent writing, editing, verbal and presentation skills.
• Innovative thinker, with a track record for translating strategic thinking into action plans and results.
• Superior program management and problem-solving skills, including the ability to advocate for and manage to budget priorities.
• Passion for our Vision of Defining the Pace of Patient Progress.

Disclaimer

Tasks, duties, and responsibilities as listed in this job description are not exhaustive. The Company, at its sole discretion and with no prior notice, may assign other tasks, duties, and job responsibilities. Equivalent experience, skills, and/or education will also be considered so qualifications of incumbents may differ from those listed in the Job Description. The Company, at its sole discretion, will determine what constitutes as equivalent to the qualifications described above. Further, nothing contained herein should be construed to create an employment contract. Occasionally, required skills/experiences for jobs are expressed in brief terms. Any language contained herein is intended to fully comply with all obligations imposed by the legislation of each country in which it operates, including the implementation of the EU Equality Directive, in relation to the recruitment and employment of its employees. The Company is committed to compliance with the Americans with Disabilities Act, including the provision of reasonable accommodations, when appropriate, to assist employees or applicants to perform the essential functions of the job.

Tasks, duties, and responsibilities as listed in this job description are not exhaustive. The Company, at its sole discretion and with no prior notice, may assign other tasks, duties, and job responsibilities. Equivalent experience, skills, and/or education will also be considered so qualifications of incumbents may differ from those listed in the Job Description. The Company, at its sole discretion, will determine what constitutes as equivalent to the qualifications described above. Further, nothing contained herein should be construed to create an employment contract. Occasionally, required skills/experiences for jobs are expressed in brief terms. Any language contained herein is intended to fully comply with all obligations imposed by the legislation of each country in which it operates, including the implementation of the EU Equality Directive, in relation to the recruitment and employment of its employees. The Company is committed to compliance with the Americans with Disabilities Act, including the provision of reasonable accommodations, when appropriate, to assist employees or applicants to perform the essential functions of the job.

Get to know Syneos Health

Over the past 5 years, we have worked with 94% of all Novel FDA Approved Drugs, 95% of EMA Authorized Products and over 200 Studies across 73,000 Sites and 675,000+ Trial patients.

No matter what your role is, you’ll take the initiative and challenge the status quo with us in a highly competitive and ever-changing environment. Learn more about Syneos Health.

http://www.syneoshealth.com

Additional Information

Tasks, duties, and responsibilities as listed in this job description are not exhaustive. The Company, at its sole discretion and with no prior notice, may assign other tasks, duties, and job responsibilities. Equivalent experience, skills, and/or education will also be considered so qualifications of incumbents may differ from those listed in the Job Description. The Company, at its sole discretion, will determine what constitutes as equivalent to the qualifications described above. Further, nothing contained herein should be construed to create an employment contract. Occasionally, required skills/experiences for jobs are expressed in brief terms. Any language contained herein is intended to fully comply with all obligations imposed by the legislation of each country in which it operates, including the implementation of the EU Equality Directive, in relation to the recruitment and employment of its employees. The Company is committed to compliance with the Americans with Disabilities Act, including the provision of reasonable accommodations, when appropriate, to assist employees or applicants to perform the essential functions of the job.

Summary

The Director, Brand Management leader possesses deep creative and operational expertise with a track record of work across a variety of brand strategies, brand identity systems, leading to compelling brand creative executed in an integrated mix media model. This leader has a proven ability to partner with leaders, manage complex agency ecosystems and deliver measurable brand impact in a fast-paced, high-accountability environment. The team seeks equal strength in creative excellence and performance rigor to drive awareness of the Syneos Health brand and alignment across the enterprise.

Discover what our more than 29,000 employees already know: work here matters everywhere. We work hard,and smart, all in the name of getting much-needed therapies to thosewho need them most. A career with Syneos Health means your everyday work improvespatients’ lives around the world. Selecting us as an employer secures a career in which you’re guaranteed to:

Syneos Health ® is a leading fully integrated biopharmaceutical solutions organization built to accelerate customer success. We translate unique clinical, medical affairs and commercial insights into outcomes to address modern market realities. Together we share insights, use the latest technologies and apply advanced business practices to speed our customers’ delivery of important therapies to patients.