Digital Marketing Specialist

Pavago; Comisión de Fomento de Perú; A distancia; ARS 90.547.000 - 135.820.000; Jornada completa

Descripción de la vacante

Pavago busca un Especialista en Marketing Digital para gestionar campañas en Google Ads, SEO y redes sociales con enfoque en ROAS y crecimiento orgánico. Puesto remoto, horario de negocio en EE. UU. El candidato ideal tendrá experiencia práctica en creación de copys, analítica y reporting.

El rol implica optimizar campañas, probar creatividades, analizar dashboards y escalar el rendimiento en múltiples canales, con oportunidad de crecimiento hacia roles de liderazgo en marketing de crecimiento.

Formación

• 3+ años gestionando campañas de Google Ads.
• 3+ años de gestión y engagement en redes sociales.
• Experiencia en SEO con SEMrush, Ahrefs u herramientas similares.
• Conocimiento sólido de métricas PPC como CPC, CTR, CPA y ROAS.

Responsabilidades

• Gestionar y optimizar campañas de Google Ads (Search, Display, Remarketing).
• Gestionar engagement en Instagram, Facebook y LinkedIn y apoyar programación de contenidos.
• Investigar palabras clave, optimizar metadatos y enlazado interno para SEO.
• Monitorear y reportar rendimiento con Google Analytics 4, y proponer mejoras.
• Mantener documentación de actualizaciones y planes de optimización.

Conocimientos

Google Ads

Social Media Management

SEO

Google Analytics 4

Copywriting

Herramientas

SEMrush

Ahrefs

Google Analytics 4

Descripción del empleo

Digital Marketing Specialist

Empresa : Pavago Tipo de empleo : Tiempo completo Peru

Descripción del trabajo - Digital Marketing Specialist

Description

Digital Marketing Specialist (Google Ads, SEO & Social Media) – Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

We’re hiring a Digital Marketing Specialist to manage and optimize campaigns across Google Ads, SEO, and social media channels.

This is a hands-on execution role focused on driving traffic, engagement, lead generation, and campaign performance across paid and organic channels.

You’ll work directly on:

• Google Ads campaigns
• SEO optimization
• Social media engagement and growth
• Performance tracking and reporting

If you enjoy optimizing campaigns, improving ROAS, testing creatives, analyzing dashboards, and scaling marketing performance — this role is built for you.

What You’ll Do

Google Ads & Paid Search (Primary Focus)

• Manage and optimize Google Ads campaigns across Search, Display, and Remarketing
• Conduct keyword research and campaign structuring
• Write and test high-converting ad copy
• Optimize CPC, CTR, conversions, CPA, and ROAS
• Manage budgets, bidding strategies, and audience targeting
• Identify and execute campaign performance improvements

Social Media Management & Engagement

• Manage engagement across Instagram, Facebook, and LinkedIn
• Respond to comments, DMs, and audience interactions
• Support content scheduling, captions, and post optimization
• Monitor engagement metrics and audience growth

SEO & Organic Growth

• Conduct keyword research using SEMrush or similar SEO tools
• Optimize metadata, content, headings, and internal linking
• Support technical SEO improvements and on-page optimization
• Track rankings, organic traffic, and SEO performance
• Identify content opportunities and keyword gaps

Reporting & Analytics

• Track campaign performance across paid, social, and organic channels
• Analyze performance data using Google Analytics 4
• Prepare reports with insights, recommendations, and optimization plans
• Maintain organized documentation of campaign updates and performance changes

Requirements

• 3+ years of hands-on experience managing Google Ads campaigns
• 3+ years of social media management and engagement experience
• Proven SEO experience using SEMrush, Ahrefs, or similar tools
• Strong understanding of PPC metrics including CPC, CTR, CPA, conversions, and ROAS
• Experience with Google Analytics 4
• Strong written communication and copywriting skills
• Ability to work independently in a remote environment

Nice to Have

• Experience managing multiple client accounts
• Background in SaaS, e-commerce, or B2B marketing
• Experience with A/B testing and conversion optimization
• Familiarity with content marketing workflows and marketing automation tools

What a Typical Day Looks Like

• Review campaign dashboards and marketing metrics
• Optimize Google Ads campaigns and ad creatives
• Respond to social media engagement and monitor audience activity
• Update SEO content and keyword strategies
• Analyze campaign performance and identify opportunities for improvement
• Prepare reports and recommendations for ongoing optimization

In short: you’ll continuously improve traffic, engagement, conversions, and marketing performance across multiple digital channels.

Key Metrics (KPIs)

• Improved Google Ads performance (CTR, CPC, CPA, ROAS)
• Growth in social engagement and audience activity
• Increased organic traffic and keyword rankings
• Accurate and actionable performance reporting
• Consistent campaign optimization and improvement

Why Join?

• Full ownership across paid ads, SEO, and social channels
• Hands-on execution role with measurable impact
• Opportunity to work across multiple growth channels
• Performance-focused environment with room for advancement
• Growth opportunities into Performance Marketing Manager or Growth Lead roles

Interview Process

• Initial Screening Call
• Recruiter Interview
• Final Interview
• Offer & Onboarding