Digital Marketing Specialist

Infracommerce Latam; Buenos Aires; Presencial; ARS 800.000 - 1.200.000; Jornada completa

Descripción de la vacante

A digital commerce solutions provider in Argentina seeks a Digital Marketing Specialist. The successful candidate will be responsible for implementing digital marketing strategies to enhance online visibility, focusing on SEO, Google Ads, and social media. Qualifications include a bachelor's degree in Marketing or a relevant field, proven digital marketing experience, and strong analytical skills. This role promises the opportunity to adapt to the dynamic digital landscape while driving marketing success.

Formación

• Proven experience in SEO, Google Ads, and social media management.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.

Responsabilidades

• Conduct keyword research to optimize website content.
• Create and manage Google Ads campaigns.
• Develop social media strategies to increase brand awareness.
• Use analytics tools to track KPIs and prepare reports.
• Collaborate with cross-functional teams on marketing efforts.

Conocimientos

SEO

Google Ads

Social Media Management

Analytics

Collaboration

Educación

Bachelor's degree in Marketing, Business, or related field

Herramientas

SEO tools

Analytics platforms

Descripción del empleo

Digital Marketing Specialist

SGF Global

As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to enhance online visibility, drive traffic, and generate leads or sales. This role requires a deep understanding of SEO, Google Ads (paid media), and social media management to optimize the digital presence of the company.

Key Responsibilities

• Search Engine Optimization (SEO)
  • Conduct keyword research to identify target terms and phrases.
  • Implement on-page SEO strategies to optimize website content for search engines.
  • Develop and execute off-page SEO initiatives, such as link building and influencer outreach.
  • Monitor and analyze website performance using SEO tools and analytics.
• Google Ads (Paid Media)
  • Create and manage Google Ads campaigns to increase online visibility and drive targeted traffic.
  • Conduct keyword analysis and optimize ad copy for maximum effectiveness.
  • Monitor and adjust bidding strategies to achieve optimal return on investment (ROI).
  • Provide regular reports on campaign performance, identifying areas for improvement.
• Social Media Management
  • Develop and implement social media strategies to increase brand awareness and engagement.
  • Create and curate compelling content for various social media platforms.
  • Schedule and publish posts, ensuring consistency and adherence to brand guidelines.
  • Monitor social media channels for trends, customer feedback, and opportunities for engagement.
• Analytics and Reporting
  • Use analytics tools to track and report on key performance indicators (KPIs).
  • Analyze data to identify trends, insights, and opportunities for optimization.
  • Prepare regular reports for management, detailing the impact of digital marketing efforts.
• Collaboration and Communication
  • Work closely with cross-functional teams, including marketing, sales, and design.
  • Collaborate with content creators to ensure a cohesive and effective digital marketing strategy.
  • Stay informed about industry trends and best practices, sharing insights with the team.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in SEO, Google Ads, and social media management.
• Familiarity with digital marketing tools and analytics platforms.
• Strong analytical and problem‑solving skills.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to think strategically.

This role requires a dynamic individual who can adapt to the ever‑changing digital landscape, staying ahead of industry trends and leveraging data‑driven insights to drive digital marketing success.