Demand Generation Manager (Remote, Arequipa)

Blacksmith Agency; Comisión de Fomento de Perú; Remote; ARS 108,178,000 - 185,448,000; Full time

Job summary

Blacksmith Agency is a remote-first AI-enabled digital agency seeking a Demand Generation Manager to own paid media for a portfolio of B2B and growing-brand clients. You will shape strategy, allocate budgets, and craft the narrative behind performance results during client calls.

You will manage campaigns across Google, Meta, LinkedIn and Microsoft Ads, implement robust tracking, and drive 90-day roadmaps. Strong agency experience and excellent English are essential for success.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven track record of improving ROAS/CPA or pipeline metrics.
• Agency experience managing multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads.
• Handle budget allocation, bidding, targeting, and creative testing, with pruning when needed.
• Set up conversion tracking and attribution using GA4, Tag Manager, and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and present the numbers narrative on calls.
• Drive account growth through retention, upsell, and long-term relationships.

Tools

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

GA4

Tag Manager

Job description

Blacksmith Agency

Marketing | Full time | Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Demand Generation Manager you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.