Demand Gen Leader: Paid Media & Growth Strategy (Remote)

Blacksmith Agency LLC; Comisión de Fomento de Perú; Remote; ARS 108,178,000 - 185,448,000; Full time

Job summary

Blacksmith Agency is a remote-first AI-enabled digital agency seeking a Demand Generation Manager to own paid media for a portfolio of B2B and growing-brand clients. You will shape strategy, allocate budgets, and craft the narrative behind performance results during client calls.

You will manage campaigns across Google, Meta, LinkedIn and Microsoft Ads, implement robust tracking, and drive 90-day roadmaps. Strong agency experience and excellent English are essential for success.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven track record of improving ROAS/CPA or pipeline metrics.
• Agency experience managing multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads.
• Handle budget allocation, bidding, targeting, and creative testing, with pruning when needed.
• Set up conversion tracking and attribution using GA4, Tag Manager, and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and present the numbers narrative on calls.
• Drive account growth through retention, upsell, and long-term relationships.

Tools

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

GA4

Tag Manager

Job description

Blacksmith Agency is a remote-first AI-enabled digital agency seeking a Demand Generation Manager to own paid media for a portfolio of B2B and growing-brand clients. You will shape strategy, allocate budgets, and craft the narrative behind performance results during client calls.

You will manage campaigns across Google, Meta, LinkedIn and Microsoft Ads, implement robust tracking, and drive 90-day roadmaps. Strong agency experience and excellent English are essential for success.