Creative Strategist / Ad Concept Specialist

Statiq; Argentina; Remote; ARS 90,953,000 - 136,430,000; Full time

Benefits offered by this job

Fully remote opportunity!

Birthday off

Growth & impact in a fast-growing,国际团队

Job summary

Statiq is a fully remote performance creative agency seeking a Creative Strategist / Ad Concept Specialist. Bridge creative inspiration with data-driven insights to guide Meta campaigns across clients. Shape strategy while ensuring alignment with brand goals and client objectives.

You will analyze performance, generate scalable ad concepts, and provide recommendations to optimize creative direction. Ideal candidates excel in creative strategy and data-driven decision making in a fast-growing,

Qualifications

• Bridges creative inspiration with performance insights.
• Translates data into strategic ad concepts.
• Identifies patterns that drive ad performance.

Responsibilities

• Identify high-performing Meta ad concepts and trends.
• Transform performance data into strategic recommendations.
• Shape creative direction for Meta campaigns across clients.
• Translate campaign data into clear creative improvements.

Skills

Creative Strategy

Performance Marketing

Ad Concept

Meta Advertising

Job description

Creative Strategist / Ad Concept Specialist

Location: Remote

Type: Full-time

Schedule: Monday to Friday, 9 AM–5 PM Argentina time

Statiq is a performance creative agency built around the belief that creative conviction—not volume—is the real competitive advantage.

We help brands create smarter, more effective content by combining strategic thinking, performance insights, strong creative direction, and a deep understanding of what captures attention online.

Our work is grounded in what actually performs, but shaped by original ideas, clear messaging, and deliberate creative judgment. Our goal is simple: create content and advertising that connects with audiences, strengthens brands, and drives measurable business results.

At Statiq, we want our team to feel supported both professionally and personally. Our compensation and benefits package includes:

• Fully remote opportunity!


• Birthday off


• Growth & impact in a fast-growing, international team

About the Role

We’re looking for an Ad Concept Specialist to bridge the gap between creative inspiration, performance insights, and client strategy.

This role exists to ensure that every ad concept we develop is rooted in what actually drives results, while remaining aligned with each client’s brand, positioning, and goals.

You will be responsible for identifying winning advertising patterns, transforming performance data into strategic recommendations, and helping shape the creative direction of Meta campaigns across our client portfolio.

This role sits at the intersection of creative thinking, performance marketing, and client strategy.

This is not:

• a graphic design role


• a media buying role


• a client account management role


• a production-focused creative role

This is a creative strategy and performance-driven role.

What You Will Own

1. Ad Research & Concept Development (Primary)

Identify and document high-performing Meta ad concepts, trends, and creative opportunities.

• Research winning Meta ad creatives across multiple industries


• Gather and organize performance-driven ad inspirations for client accounts


• Build inspiration libraries and concept banks for future campaigns


• Identify recurring creative patterns that drive performance


• Generate scalable ad concepts and messaging ideas


• Use AI and automation tools to develop Meta ad copy variations and creative directions

2. Performance Analysis & Optimization

• Review Meta ad performance on a daily basis


• Analyze key metrics, trends, and creative performance indicators


• Identify opportunities for optimization and testing


• Translate campaign data into clear recommendations for creative improvements


• Continuously refine concepts based on real-world performance

3. Strategic Support & Client Alignment

Ensure creative recommendations align with each client’s goals and brand positioning.

• Participate in onboarding and strategy calls


• Understand each client’s target audience, offer, positioning, and growth objectives


• Ensure creative concepts align with brand guidelines and strategic direction


• Support the development of campaign strategies and testing roadmaps


• Collaborate with internal teams to maintain consistency between strategy and execution

4. Reporting & Strategic Communication

Transform performance insights into client-friendly deliverables.

• Create strategy presentations and recommendation decks for clients


• Structure Meta performance reports when needed


• Present findings, learnings, and opportunities clearly


• Help clients understand the rationale behind creative recommendations


• Communicate performance trends and testing outcomes effectively

What You Will Not Do

• Design final creative assets


• Manage media buying budgets


• Build campaign structures inside Ads Manager


• Own client relationships


• Manage production timelines

You own concepts, insights, and strategic recommendations—not execution.

How You Work With Other Roles

• Designers: Execute approved concepts and creative directions.


• Media Buyers: Manage campaign setup and optimization while you provide creative insights and testing recommendations.


• Client Leads: Own client communication while you support strategic conversations and reporting.


• Leadership Team: Uses your insights to shape creative priorities and testing roadmaps.

What Success Looks Like (90 Days)

• Clients consistently receive fresh, relevant, performance-driven ad concepts.


• Creative recommendations are backed by both research and performance data.


• Meta campaigns generate stronger creative learnings and clearer testing opportunities.


• Strategy presentations become a valuable part of the client experience.


• Creative decisions are increasingly informed by data rather than assumptions.


• Statiq develops a repeatable process for identifying and scaling winning ad concepts across brands.

Ideal Profile

You are someone who:

• Understands both creative strategy and performance marketing.


• Is naturally curious about why certain ads outperform others.


• Enjoys analyzing data and extracting meaningful insights.


• Can connect performance metrics to creative decisions.


• Has strong written communication and presentation skills.


• Is highly organized and detail-oriented.


• Is comfortable working with AI and automation tools.


• Can balance creativity with analytical thinking.


• Thrives in a fast-paced agency environment.

Common backgrounds:

• Creative Strategist at a performance marketing agency


• Paid Social Specialist with strong creative instincts


• Performance Marketing Analyst interested in creative strategy


• Growth Marketing Specialist focused on Meta advertising


• Digital Marketing Strategist working with DTC or eCommerce brands


• Marketing Coordinator with experience in performance creative