Communications Specialist

Placement International; Buenos Aires; Presencial; ARS 57.536.000 - 86.305.000; Jornada completa

Descripción de la vacante

A personalized health platform company is looking for a Marketing Specialist passionate about driving engagement through tailored marketing campaigns. Ideal candidates will have a Bachelor's degree in Marketing or Communications and 3-5 years of B2C marketing experience. The role requires a strong understanding of branding, copywriting, and content development, along with strong analytical skills. Join us to help enhance member engagement and promote health and wellness while thriving in a diverse and inclusive environment.

Formación

• Minimum of 3-5 years professional B2C marketing experience.
• Experience in consumer content development and loyalty marketing.
• Strong knowledge of marketing best practices.

Responsabilidades

• Gain in-depth understanding of member segments and their needs.
• Develop member engagement campaigns and content.
• Keep current with developments in program design.

Conocimientos

B2C marketing experience

Brand understanding

Copywriting

Project execution

Customer understanding

Analytical skills

Educación

Bachelor’s degree in Marketing or Communications

Herramientas

Google Analytics

Adobe InDesign

Tableau

Survey Monkey

Descripción del empleo

Overview

Now is the time to join us! We’re Personify Health. We’re the first and only personalized health platform company to bring health, wellbeing, and navigation solutions together. Helping businesses optimize investments in their members while empowering people to meaningfully engage with their health. At Personify Health, we believe in offering total rewards, flexible opportunities, and a diverse inclusive community, where every voice matters. Together, we’re shaping a healthier, more engaged future.

Responsibilities

• Learning and gaining an in-depth understanding of member segments, their needs and key drivers for engagement and achievement.
• Writing, designing, developing, and proofing member engagement campaigns and content- using the Personify Health brand personality with conversational tone that also inspires members to live better every day and promotes long term behavior change.
• Keeping current with new developments in program design, competitive approaches, and behavioral change techniques.
• Representing Personify Health in client events as needed.
• Perform all other duties as assigned.
• You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Qualifications

• Bachelor’s degree in Marketing or Communications and a minimum of 3-5 years professional B2C marketing experience.
• Strong understanding of brands, including the ability to read various branding guidelines and adhere to their different style guides.
• Experience in consumer content development, programming, and engagement. Loyalty marketing a plus.
• Experience partnering with a designer to deliver creative concepts.
• Strong copy‑writing and proofing experience (writing samples required).
• Ability to execute projects, work across teams and independently.
• Strong customer and member understanding.
• Requires flexibility, attention to detail and ability to get things done quickly.
• Strong knowledge of marketing best practices and experience using marketing automation, content management systems, reporting tools as well as surveying platforms is required (Localytics, Tableau, Google Analytics, Survey Monkey, Adobe InDesign).
• Experience or passion in health and wellness is highly desired.
• Exceptional organizational, time management skills and multi‑tasking skills.
• Excellent interpersonal and written communications skills.
• Has a strong sense of pace and urgency to ensure work is completed in the expected timelines.
• Ability to build relationships to work effectively with and through others.
• Required to work cross‑functionally within the organization and with external partners.
• Strong analytical, problem‑solving skills.

Equal Opportunity Statement

Personify Health is an equal opportunity organization and is committed to diversity, inclusion, equity, and social justice. We strive to cultivate a work environment where differences are celebrated, and employees of all backgrounds are empowered to thrive. Personify Health is committed to driving Diversity, Equity, Inclusion and Belonging (DEIB) for all stakeholders: employees, members, clients and the communities in which we operate. Diversity is core to who we are and critical to our work in health and wellbeing.