B2c Campaign Specialist

Prometeo Talent; Buenos Aires; Presencial; ARS 6.500.000 - 9.750.000; Jornada completa

Descripción de la vacante

A leading talent management firm in Buenos Aires seeks a Marketing Operations Specialist to transform marketing requirements into actionable content. The role involves collaborating with global marketing teams and managing multiple B2C campaigns. Candidates should have a Bachelor's degree in business or relevant fields, strong communication skills, and 2-4 years of marketing operations experience. Familiarity with Salesforce Marketing Cloud and experience in managing marketing campaigns are essential for success in this role.

Formación

• 2-4 years of marketing operations experience is required.
• Familiarity with marketing automation technology is necessary.
• Demonstrated experience working directly with business partners.

Responsabilidades

• Translate marketing requirements into ready to send content.
• Work with marketing teams for imagery selection.
• Report ongoing campaign results to stakeholders.

Conocimientos

Advanced communication skills

Analytical skills

Problem-solving skills

Project management

B2C marketing execution

Educación

Bachelor’s degree or higher in business or relevant fields

Herramientas

Salesforce Marketing Cloud

Pardot

Descripción del empleo

Overview

In addition to providing Downstream services support, the more than 1000 professionals that work at BASSC provide expert information technology, human resources, finance, procurement, and solutions to Chevron partners around the globe. BASSC is the Buenos Aires Downstream Service Center, providing back office and customer service support to the North America (US and Canada) and Latin America Retail, Aviation, Commercial & Industrial, Lubricants and Chemicals businesses.

Responsibilities

• Translate marketing requirements into ready to send content
• Work with global marketing teams for imagery selection and provisioning
• Primary operations liaison with marketing agencies
• Deep alignment with Loyalty Program owner
• Consume Campaign Analytics, consulting with Consumer Audience specialist on needs
• Recommend offer & call-to-action strategies working with B2C Marketing Strategist, Marketing Optimization Specialist and Team Lead
• Leverage as-is journey & create simple single channel journeys
• Ensure KPI’s are in place including tagging assets to facilitate tracking
• Verify and validate performance campaign success using defined metrics
• Develop and/or populate key campaign templates working with campaign designer
• Report ongoing campaign results to key stakeholders as required
• Ensure timely execution of campaigns
• Leverage as-is Journey & create simple single channel journeys
• Verify and validate performance campaign success, using defined metrics working with analytics specialist
• Develop and/or populate key campaign templates (DRB) working with campaign designer

Required Qualifications

• Bachelor’s degree or higher in business or other relevant fields
• Advanced oral and written English communication with analytical and problem-solving skills
• 2-4 years of marketing operations experience
• Knowledge of working in a global organization
• Familiar with marketing automation technology (Salesforce Marketing Cloud, Pardot)
• Exceptional communication and project management skills
• Experience with execution of B2C campaigns
• Ability to manage several marketing campaigns simultaneously
• A good understanding of current marketing trends
• Demonstrated experience working directly with business partners

Preferred Qualifications

• Salesforce Marketing Cloud Administrator certification

Relocation Options

Relocation will not be considered.

International Considerations

Expatriate assignments will not be considered.

Chevron regrets that it is unable to sponsor employment Visas or consider individuals on time-limited Visa status for this position. Chevron participates in E-Verify in certain locations as required by law.