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Bay Business Group is seeking a Head of Growth to lead paid media, client accounts, and AI-driven marketing across multi-location brands. You will own the final decisions for 6–10 client accounts and report to the CEO, shaping strategy and delivery.
You’ll approve Google Ads and Meta builds, optimize budgets, own conversion tracking across GTM/GA4 and offline CRM imports, and guide WordPress rebuilds. A strong track record in growth marketing is essential.
Our client is a marketing team that works inside businesses with many locations, such as senior living communities, med spas, dental and healthcare groups, cannabis retailers, and schools. Its clients are in the US and Canada, and they pay a flat fee instead of a percentage of ad spend.
The company runs on Claude and has built its own operating system and client portal. AI agents do most of the production, so a small team can run a lot of client work.
As Head of Growth, you're the final decision-maker on 6 to 10 client accounts, across paid media, websites, CRM, and creative. Agents and teammates bring you options, and you pick one, approve it, or send it back with the exact fix.
You report to the CEO and work as a peer to the founders. You'll start by taking over the approval queue on every active account. By day 90, delivery runs without the CEO in the loop, and you've built the tool or process that lets the team take on 5 more accounts with the same people.
Part of the job is building. You'll release features to the internal platform by directing Claude Code: you write the spec, test it on staging, and merge it. You don't need to be an engineer, but you do need to know exactly what you want and check that you got it.
This isn't an account manager role. If you've mostly passed the calls on spend, creative, or pricing to someone else, or you'd rather delegate to a team of specialists, it probably isn't the right fit.
Run the client relationship with owners, executive directors, and sales teams
Approve Google Ads and Meta builds before launch
Adjust budgets and bids, and cut the search terms that bring no leads
Own conversion tracking across GTM, GA4, and offline imports from the CRM
Direct WordPress rebuilds, then own go-live, redirects, and Search Console
Connect CRMs, call tracking, and forms so each lead can be followed to the sale
Approve client pricing changes, promotions, and policy pages
Sign off on weekly and monthly client reports before they go out
7+ years running marketing or growth for clients or at an agency
Final say on a client's ad spend, creative, or pricing, and you can