Job Description
ROLE PURPOSE
You will work on the implementation and execution of campaigns on Paid Search platforms, including campaign setup, monitoring, reporting, and billing control, helping to ensure a superior level of service for our clients that fosters long-lasting and trustworthy relationships. This position is for the Offshore Team of Dentsu Argentina, and works for teams located in Dentsu's agencies in other countries. Has a local support team that leads the integration and relationship with the other members of the Offshore Team in Argentina.
Tasks And Responsabilities
- Upload campaigns and perform quality control doing data quality assurance via Q&A checks.
- Creation and setup of ads, keywords, extensions, etc.
- Applying Google's best practices for keywords, ads, and landing pages.
- Management and control of campaign budgets and monthly allocations, issuing orders, reconciling billing, and resolving discrepancies for invoicing.
- Daily monitoring of Paid Search campaigns, including bid management, budget allocation, forecasting, performance monitoring, pacing, and budget consumption, among other tasks.
- Complete tasks following the guidelines and processes of your work team.
- Daily monitoring of campaigns, their spending, and KPIs.
- Preparing reports to control campaign delivery and analyze performance results.
- Reporting on campaign results by collecting data, analyzing data, and participating in weekly calls with the team and clients.
- Generating insights based on reports.
- Collaborating with the team in defining campaign optimizations.
- Implementing campaign optimizations defined by the team on the platforms.
- Proposing changes to campaigns, such as modifying and adding new copy, new keywords, pausing certain keywords, adding negative keywords, and making changes to extensions.
- Adjusting campaign budgets and reallocating based on campaign delivery and results.
- Reviewing client result data to identify opportunities for improvement.
- Ability to build strong relationships with the teams you work with.
- Developing good relationships with clients if involved in client relations.
- Having a collaborative spirit with the teams you work with.
- As part of the Offshore Team of Dentsu Argentina, you must actively participate in the weekly virtual networking meetings with other members of the Argentina offshore team.
- You must also participate in the Offshore Team's peer-to-peer engagement activities held periodically in our Buenos Aires offices, except for those who are not located in that city.
Qualifications
- 0 to 1 year of experience.
- A bachelor's degree, preferably in marketing, advertising, finance, or analytics, will be valued.
- Proficiency in the Google Ads platform. Knowledge of Bing Ads is a plus.
- Good knowledge of Microsoft Office Suite, particularly Excel and PowerPoint.
- Knowledge of Looker Studio is a plus.
- Proficiency in handling numbers and data.
- Accuracy in execution, quality control through Q&A, and compliance with deadlines.
- Organized and able to set priorities based on client needs.
- Organizational skills and project management capability.
- Analytical skills.
Personal Skills
- Strong communication skills, both verbal and written.
- Ability to build strong relationships with the teams you work with.
- Proactivity and collaboration with colleagues.
- Attention to detail and precision in your work style.
- Integrity, autonomy, and self-motivation.
Location
Buenos Aires
Brand
Dentsu X
Time Type
Full time
Contract Type
Permanent