Analyst PR & Social Media

Distribuidora Deportiva PUMA S.A.C; Comisión de Fomento de Perú; Sur place; ARS 7 391 000 - 17 245 000; Plein temps

Résumé du poste

Distribuidora Deportiva PUMA S.A.C. is seeking a marketing professional to support local PR strategy and campaign activations in Peru. You will develop relationships with media, journalists, influencers, and content creators, ensuring alignment with brand positioning.

You will manage influencer marketing end-to-end, identify profiles, and contribute to content ideation. You will oversee Puma Peru's social media presence and analyze KPIs to improve reach and engagement.

Qualifications

• 1 to 2 years of experience in marketing, agencies, communications, PR, and social media.
• Knowledge of social media, trends, and influencers.
• Experience managing media KPIs.
• Intermediate Excel, Advanced PowerPoint, Advanced English.

Responsabilités

• Support local PR strategy and campaign activations, strengthening relationships with media, journalists, influencers, and relevant opinion leaders.
• Manage end-to-end Influencer Marketing from identification to creative content ideation aligned with brand positioning and objectives.
• Oversee Puma Peru's social media presence, planning and executing content in line with regional guidelines.
• Identify and develop partnerships and experiences that connect with audiences and strengthen local relevance.
• Report on Social Media, PR, Influencer Marketing, events and creator projects, analyzing metrics to generate insights and optimization opportunities.

Connaissances

Marketing

PR

Social Media

Influencers

Media KPIs

Excel

PowerPoint

English

Description du poste

YOUR MISSION

Apoyar en la ejecución de la estrategia local de PR y activaciones de campañas, desarrollando y fortaleciendo relaciones con medios, periodistas, influencers, UGC y líderes de opinión relevantes para la marca.

Gestionar la estrategia y ejecución de Influencer Marketing, desde la identificación y gestión de perfiles hasta la ideación creativa en el desarrollo de contenidos, asegurando su alineación con el posicionamiento y objetivos de la marca.

Gestionar la presencia de PUMA Perú en redes sociales, asegurando la planificación y ejecución de contenidos en línea con los objetivos de marca y los lineamientos regionales.

Identificar y desarrollar oportunidades de alianzas, colaboraciones y experiencias que permitan a la marca conectar con audiencias y fortalecer su relevancia local.

Gestionar la reportería de Social Media, PR, Influencer Marketing, eventos y proyectos con creadores, analizando métricas, alcance, engagement, calidad de contenido y resultados para generar insights y oportunidades de mejora.

YOUR TALENT

1 a 2 años de experiencia en áreas de marketing, agencias, comunicaciones, PR y RRSS.

Conocimiento en RRSS, tendencias e influencers.

Experiencia en manejo de KPIs de media.

Excel intermedio Power Point avanzado Inglés avanzado

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination. At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience.

To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process.

We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.