Ai-Powered Marketing Specialist (Remote, Flexible Hours)

BairesDev; Quilmes; Hybride; ARS 138 361 000 - 199 855 000; Plein temps

Résumé du poste

Skydance, a leading global media company, seeks a Manager, Digital Product LATAM to lead performance, growth and monetization of TNT Sports' digital products across Spanish-speaking LATAM. You will oversee platforms like YouTube, Instagram, TikTok, Facebook and X, with initial focus on Argentina, Mexico and Chile.

You will build dashboards, drive monetization, partner with platforms and rights holders, and guide market-specific strategies to maximize engagement and revenue.

Qualifications

• At least 7 years of experience in digital/social media.
• Strong analytical skills with Excel and data visualization tools.
• Fluent English and Spanish; excellent storytelling and presentation abilities.

Responsabilités

• Define KPIs and targets per country, platform and product/program.
• Build and maintain dashboards with daily performance visibility.
• Lead a structured testing agenda with hypotheses and learnings.
• Run performance reviews with content teams and promote AI use for efficiency.
• Be the main contact with platforms (YouTube, Meta, TikTok) for LATAM.
• Coordinate with rights holders on content protection and platform guidelines.
• Grow digital revenue with ad sales and content teams; lead live broadcast product efforts.
• Monitor market trends and ensure consistent digital presence across countries.
• Provide data for regional ad sales, support acquisitions with business cases.
• Create institutional presentations and measure cross-promotion results.

Connaissances

Advanced English

Spanish

Analytics

Excel

Data visualization

Social analytics tools

Storytelling

PowerPoint

Formation

Degree in marketing, communication, business, data or related field

Outils

Sprout Social

Rival IQ

Description du poste

Storytelling is, and will always be, the heart of what we do at Skydance.

Our vision is to build a thriving entertainment ecosystem where stories and worlds are imagined, brought to life and experienced. We create for every age and audience, anchored by the strength of our content and experiences and the depth of our connection with fans. We are creator-first, audience-focused, tech-forward, globally scaled.

Here, you'll work with talented teams that move fast, think boldly and collaborate with purpose to deliver results. We aim high, champion the best ideas and win together, earning the trust of our employees, creators, partners and audiences every day.

If you're energized by the opportunity to help build the next-generation global media and entertainment company powered by creativity and technology, we'd be thrilled to welcome you aboard. LET'S GO!

This is a temporary role

Your New Role

The Manager, Digital Product LATAM leads the performance, growth and monetization of TNT Sports' digital products in Spanish-speaking Latin America, managing digital platforms such as YouTube, Instagram, TikTok, Facebook and X. The initial focus markets are Argentina, Mexico and Chile, with potential expansion to other countries such as Colombia.

Your Role Accountabilities

Performance, Data & Experimentation

• Define KPIs and targets per country, platform and product/program (engagement, watch time, revenue.), using a common framework that allows comparison across markets.
• Build and maintain reliable, automated dashboards with daily performance visibility for local newsrooms and regional leadership; ensure data consistency across tools and countries.
• Lead a structured testing agenda with clear hypotheses, goals and learnings, scaling what works from one market to the others.
• Run regular performance reviews with the content teams in each country, turning data into concrete actions; promote the use of AI to gain efficiency.

Platform & Rights Holder Partnerships

• Be the main point of contact with platforms such as Google/YouTube, Meta and TikTok for Spanish-speaking Latin America, working with their local and regional teams: manage existing deals and joint projects, access beta features, and elevate bugs and technical issues affecting operations. Track and share new platform features and best practices with the teams in each country.
• Act as the digital point of contact with rights holders and competitions (e.g. CONMEBOL and local leagues) on topics such as content protection, anti-piracy, geo-restrictions, digital rights usage and platform guidelines.

Digital Monetization & Live Products

• Partner with ad sales and content teams to grow digital revenue.
• Lead the product side of live broadcasts on digital platforms - including regional CONMEBOL lives with audiences across South America - from setup, geo-targeting and real-time monitoring to post-event analysis.

Market & Audience Insights

• Follow digital, platform and audience trends in sports and entertainment across Latin America, identifying local differences in consumption and translating them into insights and new opportunities for TNT Sports' products and content.
• Ensure the quality and consistency of TNT Sports' digital presence in each country (profiles, featured content, publishing timing), partnering with local content teams to act quickly on opportunities.
• Map audience opportunities in countries without a local TNT Sports structure reached through regional competitions, and support the evaluation of expansion to new markets.

Commercial, Acquisitions & Strategic Presentations

• Provide local ad sales teams with data on high-performing content and digital packages for advertisers and sponsors, including regional/multi-country packages; support commercial workshops and sales presentations.
• Support the acquisitions team with business cases and BPs for digital rights in the region.
• Build institutional presentations and measure cross-promotion results.

Qualifications & Experienc e

• At least 7 years of experience in digital/social media
• Advanced English and Spanish
• Strong analytical skills: comfortable working with Excel, data visualization and social analytics tools (Sprout Social, Rival IQ or similar)
• Solid knowledge of football and the sports media market in Spanish-speaking Latin America
• Strong storytelling and presentation skills (PowerPoint)

Desirable

• Degree in marketing, communication, business, data or related field (or equivalent experience)
• Portuguese (intermediate)
• Practical use of AI tools
• Experience with sports rights and live streaming
• Experience working in regional or multi-country roles

About Skydance

Skydance is a next-generation global media and entertainment company, comprised of three business segments: Studios, Direct-to-Consumer, and TV Media. Skydance's portfolio unites legendary brands, including Paramount, Warner Bros., HBO and HBO Max, Paramount+, Pluto TV, CBS, CNN, CBS Sports, TNT Sports, Nickelodeon, Cartoon Network, MTV, Food Network, BET, HGTV, and Comedy Central.

Some Important Details

We embrace the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit. In line with the laws of the country or region in which the role is based, this includes consideration without regard to race, color, ethnicity, national origin, citizenship status, religion or belief, sex, gender, gender identity or expression, sexual orientation, age, marital status, pregnancy, parenthood, physical or mental disability, genetic information, military or protected veteran status, union status or any other category protected by applicable law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page ( for instructions to submit your request.

About the role

As a Portuguese and English Optimization Agent, you will make an impact by analysing and optimizing online advertising campaigns to maximize performance and visibility.

You will be a valued member of the Marketing Optimization Team and work collaboratively with internal stakeholders and a leading international client in the Information, Media, and Entertainment sectors.

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