AI-Driven Paid Search Strategist (Remote)

Fulltimeforce; Ciudad de Mendoza; Remote; ARS 139,086,000 - 231,811,000; Full time

Job summary

Sweat Pants Agency is seeking a Paid Search Strategist for DTC eCommerce. This remote role puts you in direct contact with clients, owning the full funnel from feed to landing pages and conversion tracking, including strategy, execution, and reporting.

You will manage DTC accounts with substantial monthly spend, defend your calls, and audit campaigns before touching them. English fluency and US Eastern hours are required.

Qualifications

• Hands-on Google Ads with meaningful spend on DTC/eCommerce.
• Strong ability to own client relationships and present plans.
• Fluent in English for client-facing communication.

Responsibilities

• Own a set of DTC accounts end-to-end as strategist, buyer, and client contact.
• Audit campaigns before touching anything: structure, keywords vs search terms, negatives, bidding, impression share, feed health, landing pages, tracking.
• Run brand and non-brand as separate businesses; report them separately.
• Know what PMax is actually doing and separate branded vs non-branded.
• Keep Google's automation on a leash and audit auto features and sitelinks.
• Own the feed: Merchant Center hygiene, product titles, disapprovals, promotions.
• Own the tracking: GA4, GTM, conversions, and reconciliation.
• Diagnose bottlenecks and build needed assets: landing pages, scripts, and reporting.
• Build the things the account needs to remove constraints.

Skills

Own a set of DTC accounts

Client relationship management

Account auditing

Attribution & NC-CPA/NC-ROAS

GA4/GTM knowledge

Data-driven decision making

Tools

GA4

GTM

Shopify

Claude Code

Vercel

Merchant Center

Job description

Sweat Pants Agency is seeking a Paid Search Strategist for DTC eCommerce. This remote role puts you in direct contact with clients, owning the full funnel from feed to landing pages and conversion tracking, including strategy, execution, and reporting.

You will manage DTC accounts with substantial monthly spend, defend your calls, and audit campaigns before touching them. English fluency and US Eastern hours are required.