ABM Strategist: AI-Driven B2B Growth & Insights

Powerdigitalmarketing; Argentina; Presencial; ARS 132.725.744 - 176.967.658; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Base salary paid in USD + commissions

Unlimited Time Off

Fully flexible work environment (fully

Descripción de la vacante

Power Digital Marketing is seeking an ABM Strategist to support the Director of Account Based Marketing in building, running, and optimizing account-based programs across our B2B portfolio. You will manage target account lists, monitor intent signals, and keep campaigns and reporting accurate for strategic guidance.

You’ll work hands-on in 6Sense and Demandbase to segment accounts, surface signals, and guide Paid Media, Content, and Email/Lifecycle teams.

Formación

• 2–4 years in B2B marketing, marketing operations, or ABM, in‑house or in‑agency.
• Comfortable working in core B2B Martech such as Salesforce, Marketo, or HubSpot.
• Working knowledge of intent data, predictive scoring, and account tiering.

Responsabilidades

• Build, maintain, and refine target account lists, tiering, and scoring models in 6Sense and Demandbase.
• Monitor intent data and account engagement signals; flag movements and surface insights to the Director of ABM.
• Support the Director of ABM in developing ABM audits, playbooks, and GTM plans for clients.
• Translate account tiers and signals into campaign briefs for Paid Media, Content, and Email/Lifecycle teams.
• Coordinate with channel teams to ensure campaigns align with tiering and messaging strategy.
• Own ABM reporting and dashboards; track pipeline influenced/sourced and movement through funnel stages.
• Support cross‑agency collaboration to keep ABM campaigns unified.
• Assist Revenue and Appraisal teams with market research for opportunities.
• Employ AI technologies to enhance ABM processes and reporting.
• Join client calls to represent ABM performance and platform data.

Conocimientos

ABM platforms

B2B marketing

Data analysis

Communication

Herramientas

6Sense

Demandbase

Salesforce

Marketo

HubSpot

Descripción del empleo

Power Digital Marketing is seeking an ABM Strategist to support the Director of Account Based Marketing in building, running, and optimizing account-based programs across our B2B portfolio. You will manage target account lists, monitor intent signals, and keep campaigns and reporting accurate for strategic guidance.

You’ll work hands-on in 6Sense and Demandbase to segment accounts, surface signals, and guide Paid Media, Content, and Email/Lifecycle teams.