VP Marketing

Career Raiser; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading marketing firm in Dubai seeks an experienced marketing leader to oversee a talented team and drive customer-centric marketing initiatives. The role includes developing strategies based on customer insights, collaborating across departments, and measuring program effectiveness. Candidates with multi-country experience and strong marketing expertise are encouraged to apply.

Qualifications

• Proven experience leading and motivating teams in a marketing environment.
• Strong understanding of customer segmentation strategies.
• Ability to analyze market trends and derive actionable insights.

Responsibilities

• Lead, direct, and motivate a team of marketing professionals.
• Collaborate with sales and operations to optimize marketing strategies.
• Oversee and coach marketing leaders and teams.
• Measure the effectiveness of marketing programs with clear ROI.

Job description

Description

• Lead, direct, motivate and measure a team of highly talented Marketing and Brand Professionals
• Oversees the creation of Customer Segmentation and Customer Experience strategies.
• Collaborates with sales, operations and marketing leadership to optimise strategies against customer needs across all business units
• Oversees and coaches Marketing Leaders and team
• Oversees customer-specific marketing initiatives and the development of sales initiatives and promotional programs driven by customer insights
• Champions Voice of the Customer program and provide actionable insights and recommendations to improve the overall customer experience
• Oversees market, customer and competitive research strategy and programs, as well as provide insight on short and long term market trends and reports
• Measures and tracks the effectiveness of Marketing programs with a clear ROI
• Shares Customer Segment and Customer Insight program results and learnings with relevant stakeholders
• Acts as a trusted advisor with senior executives on strategic business decisions
• Facilitates strategic planning discussions with marketing team and business stakeholders.
• Develop and implement the company's market-specific lead generation capabilities across multiple business segments
• Develop Stewart's global marketing strategy including collateral and direct response programs, tradeshows and web/interactive/social media.
• Ensure rigor and discipline across company-wide programs that support integrated marketing and sales models
• Act as a thought leader and change agent for the Stewart brand globally
• Measure, analyze and constantly improve the correlations between brand, marketing, customer insights, business intelligence, lead management, customer retention with demonstrated and measurable sales results
• Oversee in-house creative development across all marketing channels and business units
• Oversee trade show, industry events and other event planning
• Other duties as assigned or reassigned by manager
• Should have Multi-country experience.