VP, Head of Marketing & Communication (Asset Management)

First Abu Dhabi Bank (FAB); Abu Dhabi; On-site; AED 300,000 - 420,000; Full time

Job summary

First Abu Dhabi Bank (FAB) is seeking a Marketing & Communications professional to lead execution of marketing initiatives for FAB Asset Management, aligning with investment and distribution teams. The role focuses on enhancing brand visibility, managing campaigns, and ensuring regulatory compliance across CMA and ADGM standards.

The position requires strong writing, stakeholder coordination, and the ability to translate complex investment concepts into clear content for clients and internal

Qualifications

• Experience translating investment concepts into marketing content.
• Strong written and presentation skills with attention to brand and compliance standards.
• Ability to coordinate across internal teams and external vendors.
• Experience ensuring materials comply with CMA and ADGM regulatory requirements.
• Budget tracking and reporting capabilities.

Responsibilities

• Lead execution of marketing and communication initiatives to support FAB Asset Management’s sales objectives.
• Enhance brand visibility through consistent messaging and digital presence.
• Coordinate product marketing, collateral development, and client communications.
• Support events, campaigns, and promotional activities to position FAB AM as a leading regional asset manager.

Skills

Marketing Strategy

Brand Management

Digital Marketing

Content Creation

Stakeholder Management

Regulatory Compliance

Tools

CRM Tools

CMS

Google Analytics

MS Office

Job description

• Lead the execution of marketing and communication initiatives to support FAB Asset Management’s retail and institutional sales objectives
• Enhance brand visibility and awareness through consistent messaging, campaign management, and digital presence in alignment with Group brand standards
• Coordinate product marketing, collateral development, and client communication, ensuring alignment with investment and distribution teams
• Support events, campaigns, and promotional initiatives that position FAB AM as a leading regional asset manager and trusted investment partner
• Live and demonstrate the FAB AM values

Key Accountabilities:

• Strong understanding of marketing principles, digital channels, and financial communication
• Ability to translate complex investment concepts into clear and engaging marketing content
• Strong stakeholder management and coordination skills across internal teams and external vendors
• Excellent communication, writing, and presentation skills with attention to brand and compliance standards
• Ensure marketing materials and client communications comply with CMA and ADGM regulatory requirements
• Liaise with Group Corporate Communications and Legal for brand alignment and content approvals
• Maintain marketing budget tracking and ensure efficient use of resources
• Support internal communication initiatives to strengthen FAB AM’s identity and culture
• Contribute to periodic management reports and dashboards summarizing marketing activity