Visual Merchandising Manager

Parker Connect; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Parker Connect in Dubai seeks a VM Manager/Sr Manager to lead the visual merchandising strategy across all stores, creating an inspiring, brand-aligned, and commercially effective customer experience.

You will design window displays, room sets, promotional zones, and in-store signage, and create seasonal calendars and campaigns for product launches and promotions. A strong portfolio and 7–10 years of VM experience with leadership are required.

Qualifications

• Bachelor’s degree in a relevant field as stated.
• 7–10 years progressive VM experience with 3–5 years in leadership.
• Portfolio showcasing expertise in store layout, campaigns, and space planning.

Responsibilities

• Develop and execute the VM strategy across all stores in line with brand standards and commercial objectives.
• Lead design and implementation of window displays, room sets, feature areas, promotional zones, and in-store signage.
• Create seasonal visual calendars and campaign rollouts for product launches, promotions, and festive periods.
• Suggest and optimise floor layouts, product adjacencies, and category presentation to improve customer flow, product visibility, and conversion.
• Partner with buying, marketing, operations, and store teams to ensure timely execution of visual directives.
• Establish and maintain VM guidelines, display standards, and planograms for consistent execution across stores.
• Conduct regular store visits and audits to assess visual standards, identify opportunities, and coach teams on best practices.
• Analyze customer behavior and store feedback to evaluate the impact of visual initiatives and refine strategies.
• Manage budgets for props, fixtures, signage, and seasonal display materials, ensuring cost-effective execution.
• Lead, train, and develop the visual merchandising team and store teams on display maintenance and brand presentation.
• Stay informed on home furnishing trends, competitor activity, and retail design innovations to keep stores relevant and inspiring.
• Ensure all visual displays comply with health, safety, and operational standards.

Skills

Leadership

Visual Merchandising

Store Layout & Space Planning

Campaign Execution

Team Development

Education

Bachelor’s degree in Visual Merchandising / Interior Design / Retail Management / Marketing or related field

Job description

The VM Manager/ Sr Manager is responsible for leading the visual merchandising strategy across all stores to create an inspiring, consistent, and commercially effective customer experience.

Key Responsibilities

• Develop and execute the visual merchandising strategy across all store locations in line with brand standards and commercial objectives.
• Lead the design and implementation of window displays, room sets, feature areas, promotional zones, and in-store signage.
• Create seasonal visual calendars and campaign rollouts for product launches, promotions, and festive trading periods.
• Suggest and optimise floor layouts, product adjacencies, and category presentation to improve customer flow, product visibility, and conversion.
• Partner with buying, marketing, operations, and store teams to ensure timely and accurate execution of visual directives.
• Establish and maintain VM guidelines, display standards, and planograms for consistent execution across stores.
• Conduct regular store visits and audits to assess visual standards, identify opportunities, and coach teams on best practices.
• Analyze customer behavior, and store feedback to evaluate the impact of visual initiatives and refine strategies.
• Manage budgets for props, fixtures, signage, and seasonal display materials, ensuring cost-effective execution.
• Lead, train, and develop the visual merchandising team and store teams on display maintenance and brand presentation.
• Stay informed on home furnishing trends, competitor activity, and retail design innovations to keep stores relevant and inspiring.
• Ensure all visual displays comply with health, safety, and operational standards.

Bachelor’s degree in Visual Merchandising, Interior Design, Retail Management, Marketing, or a related discipline.

7–10 years of progressive experience in visual merchandising, including 3–5 years in a leadership capacity, preferably within home furnishings, lifestyle, or large-format retail environments.

Proven portfolio showcasing expertise in commercial visual merchandising, store layout and space planning, and end-to-end campaign execution.