VAS Sales Excellence Lead: CRM, Funnels & Growth

Bayut | dubizzle; Dubai; On-site; AED 480,000 - 720,000; Full time

Benefits offered by this job

Competitive Tax-free Salary

Comprehensive Health Insurance

Annual Air Ticket Allowance

Employee discounts at multiple vendors

Rewards & Recognitions

Learning & Development opportunities

Job summary

Bayut & dubizzle is looking for a Sales Excellence Manager - VAS to elevate the efficiency of the VAS commercial organisation. You will define processes, improve CRM discipline and drive funnel conversion across automotive value-added services for both B2C and B2B channels.

You will lead performance frameworks, dashboards and governance, partnering with Product, Marketing and CLM to scale best practices and deliver sustained revenue growth.

Qualifications

• Bachelor's degree in Business, Finance, Economics, Engineering or related discipline, or equivalent professional experience.
• 5-8 years of experience in Sales Excellence, Sales Operations, Commercial Excellence, Revenue Operations or Sales Strategy.
• Experience in a large or fast-paced sales organisation, with a proven record of improving sales funnels, conversion and productivity.
• Experience in automotive, marketplaces, fintech, banking, insurance or digital businesses is highly desirable.
• Experience across both B2C and B2B sales environments is an advantage.
• Strong understanding of sales funnels, conversion metrics, performance management, CRM systems, pipeline management and sales analytics.
• Understanding of commercial forecasting, target setting, capacity planning, incentive design and sales governance.
• Highly analytical, with the ability to translate data into commercial actions and clear recommendations.
• Advanced Excel or Google Sheets and reporting capability; experience with CRM and BI or reporting tools.
• Strong project management, stakeholder management, communication and presentation skills.

Responsibilities

• Own the sales performance framework across VAS teams and products.
• Track performance against revenue, volume, conversion and productivity targets.
• Develop dashboards and scorecards covering individual, team, channel and product performance.
• Identify underperformance, funnel leakage and opportunities to improve conversion.
• Conduct regular performance reviews with sales managers and commercial leadership.
• Benchmark performance across teams and identify best practices that can be scaled.
• Support weekly, monthly and quarterly commercial reviews, forecasts and planning.
• Own visibility of the end-to-end sales funnel, from lead generation through conversion and revenue realisation.
• Analyse conversion rates by source, salesperson, customer segment, product and channel.
• Identify high-intent customer segments and ensure sales capacity is allocated effectively.
• Develop initiatives to improve lead response, follow-up, conversion and cross-selling.
• Partner with CRM and CLM teams to improve lead nurturing, retargeting and reactivation.
• Establish clear lead qualification, prioritisation and distribution rules.
• Define and continuously improve VAS sales processes, SOPs and ways of working.
• Drive strong CRM adoption and data discipline across commercial teams.
• Ensure accurate pipeline management, lead status updates and opportunity tracking.
• Simplify sales processes to reduce administrative workload and increase customer-facing time.
• Identify opportunities for automation and technology to improve sales productivity.
• Build frameworks to increase penetration of multiple VAS products across the customer base.
• Track Finance, Insurance, Inspection and other VAS penetration by salesperson, team, channel and customer segment.
• Identify opportunities to cross-sell products throughout the customer journey.
• Partner with Product, Marketing and CLM teams to develop targeted commercial campaigns.
• Support the launch and commercialisation of new VAS products.
• Support the design and continuous improvement of sales targets, commission structures and incentive schemes.
• Ensure incentives align with revenue, profitability, conversion and strategic priorities.
• Establish clear commercial KPIs and performance standards.
• Monitor sales quality to ensure growth does not come at the expense of customer experience or operational efficiency.
• Identify capability gaps across the sales organisation.
• Work with sales managers and Learning and Development to develop targeted coaching and training initiatives.
• Create playbooks, scripts and best-practice frameworks for different products and customer segments.
• Help establish a consistent, high-performance sales culture across VAS.
• Translate commercial data into clear, actionable recommendations.
• Support sales forecasting, target setting and capacity planning.
• Analyse sales productivity and recommend optimal team structures and resource allocation.
• Develop business cases for new sales initiatives, channels and process improvements.
• Provide the Commercial Director with insights to support commercial decision-making.
• Revenue and volume achievement; lead-to-sale conversion; product penetration and cross-sell rate.
• Revenue and productivity per salesperson; lead response and follow-up performance.
• CRM adoption and data quality; sales pipeline accuracy; forecast accuracy.
• Customer acquisition efficiency and the implementation and impact of sales improvement initiatives.

Skills

CRM systems

Sales analytics

Excel/Google Sheets

Stakeholder management

Cross-functional collaboration

Forecasting

Education

Bachelor's degree in Business/Finance/Economics/Engineering

Tools

CRM software

BI / reporting tools

Excel

Job description

Bayut & dubizzle is looking for a Sales Excellence Manager - VAS to elevate the efficiency of the VAS commercial organisation. You will define processes, improve CRM discipline and drive funnel conversion across automotive value-added services for both B2C and B2B channels.

You will lead performance frameworks, dashboards and governance, partnering with Product, Marketing and CLM to scale best practices and deliver sustained revenue growth.