Van Operations Manager (FMCG FIELD SALES)

Lifco International; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading FMCG company in Dubai is seeking an experienced Van Operations Manager to oversee van sales operations. The ideal candidate will lead a team to optimize route-to-market strategies and drive revenue growth while maintaining high customer satisfaction. Candidates should have over 5 years of experience in van sales within the FMCG sector and strong leadership skills.

Qualifications

• 5+ years of experience in van sales/operations within FMCG.
• At least 2 years in a supervisory or managerial role.
• Strong knowledge of van sales systems and FMCG distribution dynamics.

Responsibilities

• Lead and manage a team of van sales representatives.
• Optimize route-to-market strategies for maximum coverage.
• Monitor van sales performance and implement corrective actions.

Skills

Leadership

Negotiation

Communication

Analytical skills

Education

Bachelor’s degree in Business, Sales, or Supply Chain

Tools

MS Office

ERP systems

Job description

Job Title: Van Operations Manager (Sales) – FMCG (Food Distribution)

About the Role

We are looking for an experienced and results-driven Van Operations Manager (Sales) to oversee our van sales operations within the FMCG (Food) sector. The ideal candidate will be responsible for managing van sales teams, optimizing route-to-market (RTM) strategies, and driving revenue growth while ensuring smooth day-to-day distribution and customer service.

Key Responsibilities

• Lead and manage a team of van sales representatives and drivers to achieve daily, monthly, and annual sales targets.
• Develop and optimize route-to-market strategies to maximize coverage, efficiency, and profitability.
• Monitor van sales performance (volume, revenue, margin, and distribution KPIs) and implement corrective actions when required.
• Ensure execution of promotions, new launches, visibility drives, and product activations through van sales channels.
• Train, coach, and motivate van sales staff to improve selling skills, customer service, and overall productivity.
• Manage stock planning for van operations, ensuring accurate loading, replenishment, and returns.
• Coordinate with supply chain, warehouse, and logistics teams to ensure product availability and timely deliveries.
• Conduct market visits to monitor in-field execution, gather customer feedback, and assess competitive activity.
• Prepare and analyze sales reports, providing insights and recommendations to management.
• Maintain compliance with company policies, health & safety standards, and food handling requirements.
• Drive operational efficiency while controlling costs and maintaining high levels of customer satisfaction.

Skills

Qualifications & Requirements

• Bachelor’s degree in Business, Sales, or Supply Chain (preferred).
• 5+ years of experience in van sales/operations within FMCG (Food/Beverage), with at least 2 years in a supervisory or managerial role.
• Proven track record of achieving sales targets and managing large sales teams.
• Strong knowledge of van sales systems, RTM models, and FMCG distribution dynamics.
• Excellent leadership, negotiation, and communication skills.
• Analytical and commercially minded, with strong problem-solving abilities.
• Proficiency in MS Office and ERP/van sales automation systems.
• Valid UAE driving license preferred.