Unsecured Lending Product Lead – Digital Growth

RAK BANK; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading UAE bank is seeking an AVP for Unsecured Assets to lead digital transformation in unsecured lending products. This role involves strategic development, pricing strategy, and ensuring compliance while enhancing customer experience. Ideal candidates will have 5-7 years in retail banking, particularly in personal loans, and possess strong digital and analytical capabilities. Join us to drive innovation and profitability in lending.

Qualifications

• 5–7 years in retail banking, ideally with UAE personal loan exposure.
• Proven success in product management, pricing, risk, or digital lending.
• Strong digital orientation and data/analytics capabilities.
• Experience with regulated products and credit frameworks.

Responsibilities

• Support the Head of Unsecured Assets in shaping and executing the unsecured lending strategy.
• Develop a forward-looking roadmap aligned with customer needs, market trends, and regulatory requirements.
• Execute initiatives that drive digital adoption, growth, and profitability.
• Set and manage pricing strategies, credit limits, and pre-approved offers.
• Collaborate with Risk and Credit teams to balance competitiveness with risk appetite.
• Monitor and optimize funnel performance across acquisition, drop-off, and conversion.
• Lead design and rollout of end-to-end digital lending journeys.
• Partner with analytics teams to implement data-driven improvements.
• Drive commercialization through digital marketing and personalized offers.
• Work with sales and distribution teams to boost product adoption.
• Provide training and insights to enhance sales effectiveness and digital conversion.
• Collaborate with Marketing on integrated campaigns to maximize acquisition and ROI.
• Monitor portfolio performance for growth, yield, and risk-adjusted returns.
• Drive retention, cross-sell, and lifecycle initiatives.
• Enhance digital customer experience, measured by NPS and complaint reduction.
• Ensure compliance with UAE Central Bank regulations and internal policies.
• Own the RCSA for unsecured products.
• Proactively manage product, operational, and fraud risks.

Skills

Customer-Centric Mindset

Commercial Acumen

Digital & Data

Risk Awareness

Collaboration

Communication

Initiative

Education

Bachelor’s degree in Business Administration, Finance, Marketing, or related field

MBA preferred

Job description

About the role:

This role reports to the SVP – Head of Unsecured Assets within the Retail Banking Division. The AVP will lead the strategic development, digital transformation, and lifecycle management of unsecured lending products, including Personal Loans and Microfinance / Advance Against Salary. The role is focused on driving innovation, pricing strategy, funnel optimization, and risk–reward outcomes, while ensuring compliance and enhancing customer experience.

What You'll Be Doing:

• Support the Head of Unsecured Assets in shaping and executing the unsecured lending strategy.


• Develop a forward-looking roadmap aligned with customer needs, market trends, and regulatory requirements.


• Execute initiatives that drive digital adoption, growth, and profitability.


• Set and manage pricing strategies, credit limits, and pre-approved offers.


• Collaborate with Risk and Credit teams to balance competitiveness with risk appetite.


• Monitor and optimize funnel performance across acquisition, drop-off, and conversion.


• Lead design and rollout of end-to-end digital lending journeys (e.g., STP, automation).


• Partner with analytics teams to implement data-driven improvements.


• Drive commercialization through digital marketing and personalized offers.


• Work with sales and distribution teams to boost product adoption.


• Provide training and insights to enhance sales effectiveness and digital conversion.


• Collaborate with Marketing on integrated campaigns to maximize acquisition and ROI.


• Monitor portfolio performance for growth, yield, and risk-adjusted returns.


• Drive retention, cross-sell, and lifecycle initiatives.


• Enhance digital customer experience, measured by NPS and complaint reduction.


• Ensure compliance with UAE Central Bank regulations and internal policies.


• Own the RCSA for unsecured products.


• Proactively manage product, operational, and fraud risks, internal policies.


• Proactively manage product, operational, and fraud risks.

What we're looking for:

• Bachelor’s degree in Business Administration, Finance, Marketing, or related field. MBA preferred.


• 5–7 years in retail banking, ideally with UAE personal loan exposure.


• Proven success in product management, pricing, risk, or digital lending.


• Strong digital orientation and data/analytics capabilities.


• Experience with regulated products and credit frameworks.

Skills

• Customer-Centric Mindset: Passion for digital-first customer journeys.


• Commercial Acumen: Understanding of unsecured lending profitability drivers.


• Digital & Data: Skilled in funnel analytics, A/B testing, and transformation.


• Risk Awareness: Knowledge of credit policy and fraud management.


• Collaboration: Ability to influence across functions.


• Communication: Strong stakeholder engagement.


• Initiative: Proactive and innovation-driven.