Technical Marketing & Partnerships Lead

Remotedxb; Dubai; On-site; AED 202,000 - 294,000; Full time

Job summary

Overview.ai is seeking a hands-on GTM/Event lead to own global events, live product demos, and community engagement. You will drive event-to-pipeline motion, build repeatable processes, and collaborate with engineering teams to articulate technical content for manufacturing engineers.

Ideal candidates will manage booth logistics, reviews, and partner listings while traveling up to 25% across North America, driving pipeline and authentic engineering-led guidance.

Qualifications

• 3 to 5+ years of customer-facing experience in a technical or GTM role within machine vision, manufacturing automation, or robotics.
• Technical fluency in machine vision or manufacturing with the ability to run live product demos independently.
• Proven experience owning trade shows from booth setup to pipeline follow-up.
• Ability to write technical content tailored for manufacturing engineers.
• Willingness to travel across North America approximately 25% of the time.
• Experience building programs from scratch without an existing playbook.

Responsibilities

• Own the event calendar and execution, including booth strategy, logistics, staffing, and live product demos.
• Build repeatable mechanics for event-to-pipeline motion, including lead capture and HubSpot attribution.
• Establish a community footprint on platforms like Reddit and industry forums.
• Act as a technical voice to provide authentic, engineering-led guidance to practitioners.
• Manage reviews and listings on platforms like G2, Gartner Peer Insights, and Capterra.
• Tie all community and partner activities to tracked pipeline in HubSpot.

Skills

Customer-facing experience

Technical fluency in machine vision

Live product demos

Trade show ownership

HubSpot attribution

Content creation for engineers

Ability to travel 25%

Tools

HubSpot

Job description

About the Company

Overview.ai is bringing the cutting edge of AI computer vision to manufacturing, solving inspection problems that were previously not solvable with traditional machine vision. We're a full-stack company: we deploy GPU-powered cameras on production lines, run inference on the edge, and operate a platform that supports large fleets of devices deployed across the world.

Responsibilities

• Own the event calendar and execution, including booth strategy, logistics, staffing, and live product demos
• Build repeatable mechanics for event-to-pipeline motion, including lead capture and HubSpot attribution
• Establish a community footprint on platforms like Reddit and industry forums
• Act as a technical voice to provide authentic, engineering-led guidance to practitioners
• Manage reviews and listings on platforms like G2, Gartner Peer Insights, and Capterra
• Tie all community and partner activities to tracked pipeline in HubSpot

Requirements

• 3 to 5+ years of customer-facing experience in a technical or GTM role within machine vision, manufacturing automation, or robotics
• Technical fluency in machine vision or manufacturing with the ability to run live product demos independently
• Proven experience owning trade shows from booth setup to pipeline follow-up
• Ability to write technical content tailored for manufacturing engineers
• Willingness to travel across North America approximately 25% of the time
• Experience building programs from scratch without an existing playbook

Preferred Qualifications

• Direct vendor or integrator experience at companies like Cognex, Keyence, Zebra, or Basler
• Existing relationships with manufacturing associations (A3, ARM Institute, automate.org)
• Experience with co-marketing or co-selling with technology partners
• Familiarity with HubSpot and modern GTM/community tooling
• Content creation skills across LinkedIn, Reddit, and short-form video