(SVP) Head of Retail Marketing

James Douglas Middle East; Dubai; On-site; AED 300,000 - 400,000; Full time

Job summary

A leading financial services company in the UAE is seeking a Head of Retail Marketing. The role involves developing marketing strategies, managing budgets, and driving customer engagement across various channels. Ideal candidates will have over 12 years of experience in banking or extensive marketing across B2C and B2B sectors. Strong analytical skills and familiarity with digital marketing are crucial for success.

Qualifications

• 12+ years of banking experience or 20+ years in marketing.
• Experience building innovative teams and driving success.
• Strong analytical and quantitative skills for data-driven decisions.

Responsibilities

• Determine and implement marketing strategies in UAE and Pakistan.
• Design marketing initiatives to enhance customer experience.
• Monitor marketing performance against business metrics.
• Manage marketing budget and oversee marketing team.

Skills

B2C digital marketing

B2B digital marketing

Team leadership

Customer analytics

Entrepreneurial mindset

AI-driven strategies

Bilingual proficiency

Digital Marketing experience

Extensive retail marketing

Job description

About the job (SVP) Head of Retail Marketing

Our client is a well-known large financial services organisation based in the UAE. They are looking to hire a Head of Retail Marketing - highly skilled and proactive, responsible to handle the overall profitability and penetration of retail segments that reflect above average usage of financial services.

Key result Areas

• Determine & implement go-to-market marketing strategies across all segments & products / services to grow market share, boost sales, increase brand awareness, and meet revenue goals in UAE & Pakistan.
• Design positioning, messaging architecture & marketing plans across Retail products & services offering.
• Developing impactful multi-channel marketing strategies with a customer-first mindset to attract new customers and drive engagement and loyalty through Google, social media channels & web with content marketing, email, organic and paid traffic, mobile marketing, ASO, video, affiliates, and PR.
• Plan & implement all segments & products / services overall digital marketing strategy
• Forecast digital sales performance trends and increase acquisition numbers across markets & segments.
• Monitor and track marketing strategies against key performance indicators & business metrics to increase performance and lower costs acquisition vs CPA.
• Analyze data and insights to optimize campaigns across all segments.
• Design marketing initiatives to drive high-level of engagement, loyalty & lifetime value for Existing to Bank customers.
• Monitor direct competitors & track marketing and research consumer behavior to grow customer demand for products and services.
• Develop and implement marketing strategy to enhance customer experience and governance framework aimed to improve the customers experience across all touchpoints.
• Oversee & manage marketing budget and scheduling expenditures.
• Set a strong marketing team, processes & policies in new markets.
• Launch Retail offering in new Markets.

Knowledge, Skills and Experience

• 12+ years of banking experience or 20+ years of exceptional experience in another marketing field, incorporating B2C & B2B digital marketing, analysis and leadership responsibilities.
• Familiarity with banks operations, sales and support environments, and strong customer focus.
• Entrepreneurial, strong profit orientation, effective team leader
• Experience building innovative and agile teams and coaching them to their full potential.
• Extensive experience in retail marketing, covering both traditional and digital channels.
• Proven international exposure, particularly within global or multi-regional retail organizations.
• Expertise in AI-driven retail marketing strategies and tools.
• Bilingual proficiency is a plus.
• Digital Marketing experience.
• Exceptional analytical and quantitative skills, with a strong data-driven approach to decision-making.