Strategic Planning & Transformation

Miral Destinations; Abu Dhabi; On-site; AED 400,000 - 700,000; Full time

Job summary

Miral Destinations is seeking a Head of Strategic Projects and Transformation to lead corporate strategy formulation and enterprise transformation in Abu Dhabi. The role shapes long-term priorities through benchmarking, market intelligence, forecasting, and scenario modelling, evaluating new business opportunities and delivering cross-functional transformation with clear outcomes.

The position requires a Master’s degree in business administration, Strategy, or Tourism Management, a minimum of 10

Qualifications

• Proven track record in project management, strategic planning, insights, or data-driven strategy role.
• Exceptional verbal and written communication skills, with experience preparing strategic documents and presenting to C-suite and Board-level audiences.
• Proficiency in BI tools and storytelling platforms or advanced Excel for executive reporting.
• Minimum 10 years of progressive experience in management consulting or tourism management.
• At least 5 years in a leadership role involving cross-functional project delivery and stakeholder alignment.

Responsibilities

• Lead formulation of long-term company strategies with internal and external stakeholder input.
• Analyse market trends, competitive landscapes, and internal performance to define strategic priorities.
• Defines strategic priorities, value pools, enablers and sequencing.
• Support creation of sales and marketing strategies for destinations and attractions.
• Develop investment cases (assumptions, returns, risks) for SLT/Board decisions.
• Act as transformation PMO responsible for governance, cadence, tooling.
• Develop project charters, plans, timelines, budgets; define workstreams and interdependencies.
• Coordinate multi-stakeholder teams and track RAID logs to management.
• Identify risks & issues; manage change control; facilitate major change initiatives.
• Prepare strategic reports, executive presentations, and organization updates.
• Translate analytical outputs into compelling stories and recommendations.
• Communicate strategy across the organization and drive alignment around targets.
• Facilitate strategic discussions, workshops, and reviews.

Skills

Project management

Strategic planning

Data-driven strategy

Executive reporting

Education

Master’s degree in business administration, Strategy, Tourism Management

Job description

Job Scope

The Head of Strategic Projects and Transformation leads corporate strategy formulation and enterprise transformation. The role is responsible for shaping long-term priorities through benchmarking and market intelligence, conducts long-range forecasting and scenario modelling, evaluates new business opportunities, and acts as a robust PMO to deliver cross-functional transformation with clear outcomes, risk management and change adoption

Job Responsibilties

• Lead the formulation of the company’s long-term strategies, incorporating internal and external stakeholder input
• Analyse market trends, competitive landscapes, and internal performance to define strategic priorities and enablers
• Defines strategic priorities, value pools, enablers and sequencing
• Support the creation of sales and marketing strategies for destinations and attractions
• Scans trends/competitors/adjacencies and best practices and ensures this is embedded in key documentation and analysis as well as shared with key stakeholders
• Convert insights into strategic options and exec-ready thought pieces
• Delivers long range forecasting, strategic modelling and builds demand/revenue/economics models; runs scenario/sensitivity analysis
• Produce feasibility and valuation models for new business opportunities and partnerships
• Lead opportunity screening, concept shaping and commercial due diligence
• Develop investment cases (assumptions, returns, risks) for SLT/Board decisions
• Act as the transformation PMO responsible for governance, cadence, tooling
• Develop project charters, plans, timelines, budgets; define workstreams, RACI and interdependencies
• Assign tasks; coordinate multi-stakeholder (internal & external) teams
• Track progress; maintain RAID logs; communicate status/issues to management
• Identify/manage project risks & issues; change control
• Facilitate/lead major change initiatives
• Develop and deliver change plans, stakeholder maps, engagement and adoption plans; change narratives and comms
• Lessons learned and capability building to sustain outcomes
• Ensure all stakeholders are engaged in development/execution of change plans
• Prepare strategic reports, executive presentations, and organization updates
• Support preparation of Board presentations, ensuring clear strategic narratives and data-driven insights
• Translate analytical outputs into compelling stories and recommendations
• Communicate strategy across the organization and drive alignment around shared targets
• Facilitate strategic discussions, workshops, and reviews
• Act as a central coordinator/implementor for transformation and stratgic projects

Job Essentials

• Master’s degree in business administration, Strategy, Tourism Management, or a related field
• Proven track record in project management, strategic planning, insights, or data-driven strategy role.
• Exceptional verbal and written communication skills, with experience preparing strategic documents and presenting to C-suite and Board-level audiences
• Proficiency in business intelligence tools and storytelling platforms (e.g., Power BI, Tableau, Canva) or advanced Excel and PowerPoints for executive reporting.
• Minimum 10 years of progressive experience in management consulting or tourism management
• At least 5 years in a leadership role involving cross-functional project delivery and stakeholder alignment
• Strong commercial acumen, with confidence in managing budgets and evaluating investment opportunities
• Ability to lead, coach, and motivate a high-performing cross departmental teams, including setting objectives and providing feedback
• Strategy frameworks and destination development best practices
• Financial management, including budgeting and P&L oversight
• Project management principles and structured delivery tools
• Executive-level communication and presentation skills