Strategic Assistant to CEO

Reflo®; Dubai; On-site; AED 72,000 - 120,000; Full time

Job summary

A dynamic sustainable sportswear brand in Dubai seeks a Strategic Assistant to the CEO. This role involves managing schedules, supporting commercial projects, and participating in high-level meetings. Ideal candidates are organized, proactive, and ready for international travel. Join a vibrant team aiming to innovate in the apparel industry alongside notable global partners.

Benefits

Birthday leave

Gym memberships

Flexible working hours

Travel opportunities

Qualifications

• 2-5 years’ experience in a relevant field.
• Ability to manage priorities and details.
• Comfortable with international travel.

Responsibilities

• Manage the CEO's schedule and travel.
• Draft correspondence on behalf of the CEO.
• Capture key actions in high-level meetings.
• Support commercial projects and research.
• Build trusted relationships across teams.

Skills

Commercial acumen

Organizational skills

Proactive learning

Communication skills

Flexibility

Job description

ABOUT REFLO

Reflo (WWW.REFLO.COM) have burst onto the apparel scene to bridge the gap between sustainable clothing and high-performance premium sportswear.

Our goals are monumental and go beyond selling a lot of gear - we aim to plant 1 million trees and recycle over 5 million plastic bottles in our first 5 years. That is something we can all be proud of.

We are a start-up that has achieved great things in a very short existence; including signing multi-year international collaborations and bringing onboard Harry Kane as our first global ambassador and investor.

We celebrate our vibrant work culture and boast that our external partners are treated well, therefore our internal environment should echo that. We have created awesome initiatives to ensure our team loves working here, including birthday leave, gym memberships, and a set number of “duvet days.” Plus, don’t miss out on asking about “The Dream Machine”!

ABOUT THE ROLE

As Strategic Assistant to Peter Philippou (Reflo's Co-Founder & CEO), you’ll work side-by-side with Peter across Reflo’s global business — sitting in on senior meetings, managing follow-ups, and ensuring ideas become action at the earliest opportunity.

You’ll be the link between strategy and execution — turning conversations, opportunities, and meetings into outcomes that drive business growth at the highest level.

You’ll need to thrive in a fast-moving, high-travel environment, juggling everything from strategic projects to essential admin. It’s a role for someone who learns by doing — with a front-row seat to how a start-up grows into a global brand, and be a pivotal part in making it happen.

RESPONSIBILITIES

Strategic Support & Commercial Insight

• Shadow the CEO in high-level meetings across sports team partnerships, investors, ambassadors, and the Reflo leadership team.
• Capture key actions, ensure follow-through, and manage post-meeting coordination.
• Support commercial projects, preparing research, summaries, and briefing documents.
• Analyse opportunities and help prioritise business decisions.

Communication & Relationship Management

• Draft and manage correspondence on behalf of the CEO with clarity and tone awareness.
• Build trusted relationships across the leadership team and key partners.
• Assist in managing the CEO’s social media activity in partnership with the CEO and the Marketing team.
• Represent Reflo and the CEO with professionalism and brand confidence.

Growth & Development

• Take ownership of projects that accelerate your learning — from market analysis to partnership support.
• Join business trips and client meetings to understand the inner workings of scaling a global brand.
• Learn directly from Reflo’s founders, building the skills to lead a business in the future.

Operational & Administrative Leadership

• Manage the CEO’s schedule & travel.
• Coordinate follow-ups with internal teams, partners, and external stakeholders.
• Handle sensitive information with discretion and professionalism.
• Proactively identify inefficiencies and find smarter ways to operate.

ABOUT YOU

You’re ambitious, commercially sharp, and eager to build something big. You’re the kind of person who listens closely, learns fast, and can turn half a conversation into an actionable plan. You probably want to lead a company one day, and this is where you learn the ropes.

ESSENTIALS

• Early in your career (2–5 years’ experience) — hungry, curious, and ready to grow.
• Entrepreneurial — a self-starter who thrives in fast-moving environments.
• Commercially minded — able to connect business discussions to real-world impact.
• Exceptionally organised — able to manage multiple priorities and details simultaneously.
• Proactive and resourceful — you don’t wait for instruction; you anticipate needs.
• Confident communicator — articulate, professional, and emotionally intelligent.
• Flexible — some days will require long hours for deadlines to be met, but we don’t overwork people.
• Travel-ready — comfortable with non-traditional hours and international travel. This isn’t a job on the road but global travel will be at least 5 days per month.

IMPORTANTLY

At Reflo, we thrive on collaboration and expect everyone to dive in beyond their core responsibilities! We believe in rolling up our sleeves and working together to achieve our collective goals.

• Embrace a proactive, solution-oriented mindset, seeking opportunities to enhance the team's success and support the development of the sustainability mission across all areas of the business.
• Contribute feedback on process improvements and workflow optimizations for the company including identifying and integrating AI where possible.
• Share knowledge and expertise with colleagues to foster a culture of continuous learning and skill development.