Strategic Alliance Marketing Lead - B2B Tech

PwC; Dubai; On-site; AED 180,000 - 220,000; Full time

Job summary

A global professional services firm in Dubai is looking for a Marketing Generalist to drive revenue growth through strategic marketing initiatives. The ideal candidate will have at least 6 years of marketing experience, particularly in partner marketing within the tech industry. Responsibilities include leading joint campaigns, managing marketing budgets, and fostering partner relationships. Excellent communication and B2B marketing skills are essential. This role offers a dynamic work environment with potential for travel.

Qualifications

• 6–8 years of marketing experience, including 3+ years in alliance, partner, or channel marketing.
• Proven experience with major cloud and enterprise technology providers.
• Strong understanding of partner co-marketing models.

Responsibilities

• Lead and execute joint marketing efforts with strategic technology alliances.
• Design and deliver co-branded campaigns showcasing joint value proposition.
• Manage alliance-specific marketing budgets and report usage.

Skills

B2B marketing

Stakeholder management

Campaign performance analysis

Lead nurturing

Project management

Excellent communication

Education

Bachelor’s degree in Marketing or Business

Tools

Through-Channel Marketing Automation

Job description

A global professional services firm in Dubai is looking for a Marketing Generalist to drive revenue growth through strategic marketing initiatives. The ideal candidate will have at least 6 years of marketing experience, particularly in partner marketing within the tech industry. Responsibilities include leading joint campaigns, managing marketing budgets, and fostering partner relationships. Excellent communication and B2B marketing skills are essential. This role offers a dynamic work environment with potential for travel.