Specialist, Digital Channels & Communities (External Comms Dept.)

ADNOC (Abu Dhabi National Oil Company); United Arab Emirates; On-site; AED 120,000 - 160,000; Full time

Job summary

A leading energy company in the United Arab Emirates is seeking an experienced community manager to build and engage with active communities across social media. The ideal candidate will have a strong background in digital marketing, content creation, and analytics. This role offers an opportunity to lead innovative campaigns and collaborate with cross-functional teams to enhance community interaction and brand presence.

Qualifications

• 2-5+ years of experience in social media management or digital marketing.
• Strong written and verbal communication skills.
• Proficiency in digital marketing tools and platforms.

Responsibilities

• Build and manage active communities across social media platforms.
• Develop and curate engaging digital content.
• Plan and execute digital marketing campaigns.

Skills

Social media management

Digital marketing

Content creation

Data analysis

Communication

Tools

Google Analytics

Hootsuite

Mailchimp

HubSpot

Figma

Canva

Job description

Key Responsibilities

• Community Management & Engagement: Build, manage, and scale active communities across platforms like social media (Twitter/X, Facebook, LinkedIn, Instagram), forums, and brand-owned community hubs. This includes fostering healthy discussions, responding to inquiries in a timely manner, and ensuring a positive and respectful environment.
• Content Creation & Communication: Develop and curate engaging digital content, including text posts, articles, images, and videos, that aligns with brand messaging and campaign objectives. Ensure a consistent brand voice across all channels.
• Campaign Management: Plan, execute, and monitor digital marketing campaigns across channels such as email marketing, social media, and search engine optimization (SEO)/Search Engine Marketing (SEM).
• Analytics & Reporting: Track and analyze performance metrics using tools like Google Analytics and social media insights to measure the success (ROI and KPIs) of campaigns and community engagement efforts. Provide actionable insights and recommendations for optimization.
• Cross-functional Collaboration: Work closely with internal teams (e.g., marketing, product, customer support, sales) to ensure cohesive messaging and gather community feedback to inform product development and strategy.
• Market Research: Conduct research on industry trends, competitor strategies, and audience needs to inform content creation and identify new opportunities for growth.
• Events & Programs: Organize and manage virtual events, contests, and ambassador programs to boost interaction and empower community advocates.

Required Skills & Qualifications

• Experience: Proven experience (typically 2-5+ years) in social media management, online community management, or digital marketing.
• Technical Skills: Proficiency in social media platforms and digital marketing tools (e.g., Google Analytics, Hootsuite, Mailchimp, HubSpot, Figma or Canva for design). Basic knowledge of SEO principles, HTML/CSS, and web analytics is often a plus.
• Communication: Strong written and verbal communication skills, with the ability to craft compelling and user-friendly content.
• Analytical Mindset: Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
• Soft Skills: Creativity, empathy, attention to detail, strong organizational and project management skills, and the ability to work collaboratively in a fast-paced environment.