Social Media Specialist

AUE; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A reputable educational institution in Dubai is seeking a Social Media Specialist to enhance its online presence and engage with the community. The ideal candidate will develop and execute social media strategies, create compelling content, and analyze performance across various digital platforms. Applicants should have a strong portfolio and significant experience in social media management. This role requires fluency in Arabic and English, along with a bachelor's degree in a relevant field.

Qualifications

• 4-6 years of experience managing social media for a brand, institution, or organization.
• Strong content portfolio showcasing creativity and campaign execution.

Responsibilities

• Develop and execute social media strategy for the university.
• Create engaging content that aligns with branding.
• Monitor performance and optimize campaigns using KPIs.

Skills

Fluent in Arabic

Fluent in English

Strong copywriting ability

Analytical skills

Organizational skills

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Hootsuite

Buffer

Google Analytics

Adobe Suite

Job description

Overview

The American University in the Emirates (AUE) is seeking a creative and motivated Social Media Specialist to lead and manage the university's online presence. The selected candidate will play a key role in building brand awareness, promoting academic programs and enhancing community engagement through innovative digital storytelling across platforms such as Instagram, LinkedIn, TikTok and Facebook.

Salary: AED per month (based on experience and portfolio)

Note: Arabic language skills are a Must.

Applications must include a portfolio; submissions without one will not be considered.

Key Responsibilities

• Develop, manage and execute AUE's social media strategy.
• Create and publish engaging content that aligns with the university's branding and goals.
• Monitor and analyze platform performance using KPIs to optimize campaigns.
• Collaborate with internal teams to ensure content is relevant, timely and visually consistent.
• Engage with audiences and influencers to enhance online reputation and reach.
• Cover major university events, creating real-time high-quality social media coverage.
• Train and support internal departments to foster consistent digital messaging.
• Stay current with platform trends, algorithm changes and emerging tools.
• Generate reports and insights to support marketing strategies.
• Uphold AUE's voice and branding across all digital channels.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Journalism or a related field.

• 4-6 years of experience managing social media for a brand, institution or organization.

• Strong content portfolio showcasing creativity, campaign execution and growth metrics.

Skills & Competencies

• Fluent in Arabic and English (spoken and written).

• Proficient with tools such as Hootsuite, Buffer, Sprout Social or equivalent.

• Skilled in analytics platforms (e.g., Meta Business Suite, Google Analytics).

• Experienced with basic design and editing tools (e.g., Canva, Adobe Suite, CapCut).

• Strong copywriting and visual storytelling ability.

• Familiarity with content metrics and social media algorithms.

• Excellent organizational, time management and interpersonal skills.

• Ability to manage multiple campaigns with attention to detail and deadlines.

• Familiarity with higher education digital trends is preferred.

Location: American University in the Emirates (AUE) Dubai International Academic City

To Apply

Interested candidates must submit their CV along with a link or file of their portfolio. Only shortlisted candidates will be contacted.

About American University in the Emirates (AUE)

The American University in the Emirates (AUE) invites applications from well-qualified candidates for a range of faculty and administrative positions. AUE is located in Dubai Intl. Academic City.

AUE is not just a place of learning but a hub of innovation and growth where your expertise and aspirations find a welcoming environment.

At AUE we believe Nothing is Impossible is the Pathway to Success

AUE comprises seven dynamic colleges: College of Law, College of Education, College of Design, College of Business Administration, College of Media and Mass Communication, College of Engineering and Technology and College of Security and Strategic Studies. Each college boasts unique strengths and prestigious accreditations reflecting our commitment to providing a world-class education.

The American University in the Emirates is accredited bySACSCOC (the Southern Association of Colleges and Schools Commission on Colleges) to award baccalaureate and masters degrees. Degree-granting institutions also may offer credentials such as certificates and diplomas at approved degree levels.

The American University in the Emirates is officially licensed to operate as a higher education institution and all its programs are accredited by CAA (the Commission for Academic Accreditation), Ministry of Education, United Arab Emirates.

The College of Business Administration is a proud member of AACSB (The Association to Advance Collegiate Schools of Business) and its degree programs (Bachelor of Business Administration, Master of Business Administration, Master of Sport Management) are accredited by AACSB as of 2022.

The Bachelor of Computer Science in the College of Engineering and Technology is accredited by the Computing Accreditation Commission of ABET.

NASAD (The National Association of Schools of Art and Design) has granted the Bachelor of Science in Fashion Design, Bachelor of Science in Graphic Design, Bachelor of Science in Interior Design and Bachelor of Science in Animation in the College of Design the designation of Substantial Equivalency with accredited programs in the United States.

AUE comprises seven dynamic colleges: College of Law, College of Education, College of Design, College of Business Administration, College of Media and Mass Communication, College of Engineering and Technology and College of Security and Strategic Studies. Each college boasts unique strengths and prestigious accreditations reflecting our commitment to providing a world-class education.

Required Experience: Unclear Seniority