Social Media Planning Executive

Huda Beauty; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading beauty brand in Dubai is seeking a Social Planning Executive to enhance its strategic approach to social media, primarily focusing on Snapchat and YouTube. In this role, you will handle content calendars, optimize video content, and analyze performance metrics to drive engagement. The ideal candidate has over 3 years of experience in digital media, strong organizational skills, and a passion for beauty.

Benefits

Premium Medical/Dental/Vision coverage

Monthly coaching sessions

Employee discounts

Quarterly product gifting

Self Love Days

Qualifications

• 3+ years of experience in content planning or digital media.
• Strong understanding of YouTube and Snapchat ecosystems.
• Experience with video optimization techniques.

Responsibilities

• Build and maintain content calendars for Snapchat and YouTube.
• Lead optimization of video formats based on platform algorithms.
• Generate monthly performance reports with actionable insights.

Skills

Content planning

Digital media

Video optimization

Analytics tools

Organizational skills

Collaborative mindset

Passion for beauty

Job description

Who We Are

At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest-growing beauty brands. As a company, we are fueled by purpose and not profit; this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!

Summary

As a Social Planning Executive, you will focus on strategic planning and optimization for all social platforms, with a strong focus on Snapchat and YouTube, ensuring our video-first channels deliver maximum impact. Unlike executional roles, this position is about building the content calendar, optimizing for performance, and generating insights, working closely with the Content and Analytics teams.

Essential Duties and Responsibilities

• Content Planning & Calendar Ownership: Build and maintain weekly and monthly content calendars for Snapchat and YouTube, ensuring alignment with product launches, campaigns, and regional needs.
• Video Optimization: Lead optimization of video formats (titles, thumbnails, tags, descriptions, lengths, hooks) tailored to platform algorithms.
• Performance Insights: Partner with Analytics to generate monthly performance reports for Snapchat and YouTube, highlighting trends, learnings, and opportunities for growth.
• Platform & Trend Intelligence: Present insights on new YouTube and Snapchat features each month, with practical recommendations for integration.
• Creative Contribution: Provide creative input during campaign planning by recommending content formats or trends specific to video-first channels.
• Cross-functional Alignment: Liaise with Marketing, Creative, and PR to ensure YouTube and Snapchat content plans support wider campaigns.
• Testing & Experimentation: Drive A/B testing of formats (thumbnails, hooks, video lengths) to refine performance strategies.
• Community Insights: Track and share insights from comments/engagement on YouTube and Snapchat to inform strategy (not day-to-day community management).
• Broader Social Support: Contribute to social media strategy across Instagram and TikTok when relevant, supporting platform-specific campaigns and content planning as part of the wider social ecosystem.

• 3+ years of experience in content planning, channel management, or digital media, ideally with a focus on video.

• Strong understanding of YouTube and Snapchat ecosystems, including algorithms, best practices, and analytics tools.
• Experience with video optimization techniques (metadata, thumbnails, content formatting).
• Comfortable working with data and analytics to extract insights and influence content planning.
• Excellent organizational and planning skills; able to manage calendars well ahead of deadlines.
• Up-to-date knowledge of evolving platform features, with the ability to recommend and test new approaches.
• Collaborative mindset, with the ability to influence creative and marketing teams.
• Passion for beauty, social storytelling, and video-first platforms.

• Monthly “Self Love Days” – at company discretion

• Premium Medical/Dental/Vision coverage for employee plus dependents
• Monthly coaching sessions with our in-house Success Coach
• Employee discounts on all Huda Beauty products
• Quarterly product gifting

Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.