Social Media Marketing Specialist

Landmark Group; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading retail and hospitality group in Dubai is seeking a Paid Social Media Executive to manage and optimize campaigns across social platforms like Meta and TikTok. The ideal candidate will have 2–3 years of hands-on experience, a strong grasp of campaign structures, and the ability to analyze performance metrics. This role offers the chance to collaborate within creative and analytics teams to drive effective digital strategies.

Qualifications

• 2–3 years of hands-on paid social media experience with a focus on Meta.
• Strong knowledge of AEM and campaign performance analysis.
• Familiarity with ROI Hunter or Branch is a plus.

Responsibilities

• Plan, launch, and optimize paid campaigns across multiple platforms.
• Monitor budgets and performance against KPIs.
• Execute A/B tests and maintain data accuracy.

Skills

Paid social media experience

Campaign structure knowledge

Performance analysis

Proficiency in Excel

Ability to monitor KPIs

Tools

Meta advertising tools

Analytics and reporting tools

Social media platforms (TikTok, Snapchat)

Job description

Designation: Paid Social Media Executive

Key Responsibilities:

• Plan, launch, and optimize paid campaigns across Meta, TikTok, and Snapchat.
• Monitor budgets, performance, and ensure KPIs (ROAS, CTR, CPA) are met.
• Execute A/B tests, maintain UTM and pixel hygiene.
• Collaborate with analytics and creative teams for reporting and insights.
• Manage catalog health, data accuracy, and feed troubleshooting.

Requirements:

• 2–3 years of hands-on paid social experience (Meta mandatory).
• Strong knowledge of campaign structures, AEM, and performance analysis.
• Proficiency in Excel/Sheets and reporting tools.
• Bonus: Experience with TikTok, Snapchat, Pinterest, ROI Hunter, or Branch.

KPIs:

• ROAS improvement
• CPA within target
• Campaign testing and optimization frequency
• Timely reporting and actionable insights