Social Media Marketing Specialist

ABU ALNAGA CONTRACTING; Dubai; On-site; AED 60,000 - 90,000; Full time

Job summary

ABU ALNAGA CONTRACTING in Dubai is seeking a Social Media Marketing Specialist for a full-time, on-site position. You will plan, create, and publish engaging content to promote the company’s projects and services, while coordinating with internal teams to gather updates and visuals.

You will monitor engagement, schedule posts, analyze performance metrics, and optimize campaigns to align with broader digital marketing strategies.

Qualifications

• Strong skills in Social Media Marketing and Digital Marketing to plan, execute, and optimize campaigns across relevant platforms.
• Proficiency in Social Media Content Creation and Marketing to develop creative, brand-aligned posts, visuals, and campaigns.
• Effective Communication and collaboration skills to coordinate with project teams, management, and external partners.
• Experience using social media analytics tools to track performance, generate reports, and make data-driven recommendations.
• Knowledge of the construction or contracting industry in the UAE is an advantage.
• Ability to work on-site in Dubai, manage multiple projects, and meet deadlines in a fast-paced environment.
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• Familiarity with design and content tools (e.g., Canva, Adobe Creative Suite, or similar) is beneficial.

Responsibilities

• Plan, create, and publish engaging social media content across platforms to promote Abu Alnaga Contracting’s brand and services.
• Manage daily social media activities, including scheduling posts, monitoring engagement, and responding to inquiries.
• Coordinate with internal teams to gather project updates and visuals for campaigns.
• Analyze performance metrics, optimize campaigns, and align initiatives with broader digital strategies.
• Support brand consistency and stay current with social media trends relevant to construction.

Skills

Social Media Marketing

Digital Marketing

Content Creation

Analytics Reporting

Communication Skills

UAE Construction

On-site Work

Education

Bachelor's in Marketing

Tools

Canva

Adobe Suite

Job description

Company Description

Abu Alnaga Contracting is a trusted construction and contracting company known for delivering projects with consistent quality and professionalism across the UAE. The company specializes in building construction, infrastructure development, and engineering works, providing integrated solutions tailored to diverse client requirements. Backed by strong technical expertise, disciplined project management, and a commitment to safety, Abu Alnaga Contracting ensures projects are completed on time and within scope. The organization focuses on building durable structures and long-term partnerships while contributing to the growth and development of the UAE’s landscape.

Role Description

The Social Media Marketing Specialist is a full-time, on-site role based in Dubai. This role is responsible for planning, creating, and publishing engaging social media content across platforms to promote Abu Alnaga Contracting’s brand, projects, and services. The specialist will manage daily social media activities, including scheduling posts, monitoring engagement, responding to inquiries, and coordinating with internal teams to gather project updates and visuals. The role includes analyzing performance metrics, optimizing campaigns, and aligning social media initiatives with broader digital and marketing strategies. The specialist will also support brand consistency, contribute creative ideas for campaigns, and stay current with social media trends relevant to the construction and contracting industry.

Qualifications

• Strong skills in Social Media Marketing and Digital Marketing to plan, execute, and optimize campaigns across relevant platforms.
• Proficiency in Social Media Content Creation and Marketing to develop creative, brand-aligned posts, visuals, and campaigns.
• Effective Communication and collaboration skills to coordinate with project teams, management, and external partners.
• Experience using social media analytics tools to track performance, generate reports, and make data-driven recommendations.
• Knowledge of the construction or contracting industry in the UAE is an advantage.
• Ability to work on-site in Dubai, manage multiple projects, and meet deadlines in a fast-paced environment.
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• Familiarity with design and content tools (e.g., Canva, Adobe Creative Suite, or similar) is beneficial.