Social Media & Marketing Manager (Hospitality / Food & Beverage)

Black Pearl; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading hospitality group in Abu Dhabi is seeking a creative Social Media & Marketing Manager to lead its digital marketing efforts. You will develop marketing strategies, manage social media accounts, and create engaging visual and written content. The ideal candidate has a strong knowledge of café culture and experience in customer engagement. This role offers the chance to drive brand awareness and optimize marketing strategies across multiple platforms.

Qualifications

• Proven experience in developing integrated marketing strategies.
• Ability to grow and manage a company's social media presence.
• Skilled in creating engaging and high-quality visual and written content.

Responsibilities

• Develop and implement a marketing strategy to boost brand awareness.
• Manage the company's social media accounts and content.
• Create and oversee quality campaigns and engaging material.

Skills

Strong knowledge of café culture

Customer engagement strategies

Content creation and curation

Social media management

Creative storytelling

Digital marketing

Tools

WordPress

Wix

Social media platforms (Instagram, TikTok, etc.)

Job description

Our client, a well-established and fast-growinghospitality group, is seeking a creative and strategic Social Media & Marketing Manager to lead its digital marketing and brand communications.

The ideal candidate will bring strong knowledge of café culture and customer engagement, coupled with the ability to craft compelling stories and campaigns across multiple platforms.

Key Responsibilities

• Develop and implement an integrated marketing strategy to increase brand awareness, customer engagement, and overall business performance.
• Manage and grow the company’s social media presence across platforms (Instagram, TikTok, Facebook, LinkedIn, etc.) with consistent tone, design, and messaging.
• Create, curate, and schedule high-quality visual and written content including photos, videos, stories, and campaigns.
• Lead creative production efforts — including photo / video shoots, influencer collaborations, and digital partnerships.
• Oversee the design and maintenance of the company website (WordPress / Wix) and ensure content is regularly updated.
• Monitor campaign analytics, track KPIs, and generate performance reports to optimize content and strategy.
• Coordinate with internal departments and external agencies to maintain brand consistency across all touchpoints.
• Stay current on social media trends, hospitality marketing innovations, and competitor activities to drive continuous improvement.