Social Media Manager

Driven Properties; United Arab Emirates; On-site; AED 183,000 - 258,000; Full time

Job summary

A leading real estate company in the UAE is seeking a creative storyteller to lead its social media presence. The role involves defining the company's online identity, creating engaging content across various platforms, and collaborating with different teams. Candidates should demonstrate creative flair, fluency in social media strategies, and the ability to analyze trends. If you can prove your creativity, this position is for you.

Qualifications

• Fluency in social media platforms and tools.
• Ability to collaborate across teams and departments.
• Strong understanding of visual storytelling.

Responsibilities

• Lead creative direction for social media platforms.
• Concept and direct engaging video content.
• Write compelling copy that drives engagement.

Skills

Creative storytelling

Social media strategy

Trend analysis

Copywriting

AI tool usage

Tools

Hootsuite

Brandwatch

Midjourney

Job description

At Driven Properties, we’re not looking for a “social media executive.” We’re looking for a creator — a bold storyteller who can turn real estate into culture. You’ll define how Driven shows up online — visually, emotionally, and socially. You’ll turn properties into stories, teams into heroes, and everyday moments into content people want to share. You understand social media better than agencies. You live where the trends live. You can direct, write, shoot, and publish — fast, smart, and with intent.

Key Responsibilities

• Lead creative direction for all social platforms (Instagram, TikTok, YouTube, LinkedIn, X).
• Concept, script, and direct Reels / TikToks that stop the scroll and tell stories that stick.
• Write sharp, story‑driven copy — from punchy hooks to clever captions that outperform agency creatives.
• Collaborate across Driven’s teams — not just marketing.
• Work with Sales, HR, Leasing, and Operations to turn internal moments and business milestones into shareable content.
• Use AI tools (Gen AI, Midjourney, Runway, OpusClip, Synthesia, etc.) to amplify ideas, speed up editing, and experiment with formats.
• Stay ahead of trends — cultural, visual, and local.
• Leverage social listening tools like Brandwatch and Meltwater to understand audience sentiment, trending topics, and competitor activity.
• Manage publishing and analytics through platforms like Hootsuite, Later, or Sprout Social — keeping our presence consistent, on‑brand, and data‑backed.
• Collaborate with designers, videographers, and editors to bring ideas to life — visually and emotionally.
• Own the content calendar — ensuring Driven’s feed feels alive, human, and ahead of everyone else.
• Work directly with leadership and shape the digital identity of one of Dubai’s most forward‑thinking real estate brands.
• Have freedom to test ideas, create fast, and build a social playbook that others will copy.
• Join a team that believes in bold ideas, quick execution, and results that speak for themselves.
• Here, creativity meets accountability — and both are celebrated.

How to Apply: Send your portfolio, TikTok or Instagram handle, or a short video showing your best work.

We don’t care where you come from — if you’re creative enough to make people stop scrolling, you’ll have a place at Driven Properties.

About You

• Think like a creative director, not a scheduler.
• Are fluent in ideas, storytelling, and execution — not just platforms.
• Love both art and analytics — every creative choice backed by insight.
• Know how to mix AI tools with instinct and taste to create faster, brighter, and bolder.
• Utilize social listening tools (such as Brandwatch and Meltwater) and management tools (like Hootsuite, Later, Sprout) as part of your daily workflow.
• Move fast, take risks, and know how to turn creative chaos into consistent output.
• Most importantly, you challenge the status quo.
• Whether you’re a rising creator or an industry pro, if you can prove your creativity and hustle, we want you.