Social Media Manager

Caliberly; Dubai; On-site; AED 140,000 - 220,000; Full time

Benefits offered by this job

Competitive compensation

Career development

Creative work environment

Growth opportunities

Job summary

Caliberly in Dubai is seeking a creative Social Media Manager to build and grow social presence across Instagram, Facebook, LinkedIn, TikTok, and X for premium real estate projects. You will plan content, coordinate with designers, and manage posts while driving engagement and lead generation.

The role requires 3–6 years of relevant experience and a solid grasp of analytics tools. The position offers a collaborative environment with competitive compensation and real estate industry growth

Qualifications

• Bachelor's degree in Marketing, Communications, Media, or related field.
• 3–6 years of experience in social media management, preferably within real estate or property sectors.
• Strong understanding of social media platforms, trends, and content formats.
• Experience with social media analytics tools and reporting.
• Basic knowledge of paid social media advertising preferred.

Responsibilities

• Develop and execute social media strategies aligned with marketing and business objectives.
• Plan monthly content calendars for Instagram, Facebook, LinkedIn, TikTok, and X.
• Create, curate, and manage posts, reels, stories, and short-form videos.
• Coordinate with designers, videographers, and marketing teams to produce engaging content.
• Monitor comments, messages, and inquiries; foster engagement and trust.
• Track KPIs and prepare performance reports to optimize campaigns.
• Monitor trends and platform updates to improve performance.
• Support paid social campaigns and lead-generation efforts for property launches.

Skills

Creative thinking

Written communication

Visual communication

Data-driven decisions

Time management

Collaboration

Adaptability

Education

Bachelor's degree in Marketing/Communications/Media

Tools

Social media analytics tools

Job description

About the Role

We are seeking a creative and results-driven Social Media Manager to develop, manage, and grow social media presence across multiple platforms within the real estate sector. The role focuses on building brand awareness, generating leads, and engaging audiences through compelling content and data-driven social media strategies.

Key Responsibilities

• Social Media Strategy & Planning
• Develop and execute social media strategies aligned with marketing and business objectives.
• Plan monthly content calendars for platforms such as Instagram, Facebook, LinkedIn, TikTok, and X.
• Identify target audiences and tailor content to maximize reach and engagement.
• Content Creation & Management
• Create, curate, and manage high-quality posts, reels, stories, and short-form videos.
• Coordinate with designers, videographers, and marketing teams to produce engaging content.
• Ensure consistent brand voice, tone, and visual identity across all social platforms.
• Community Management & Engagement
• Monitor comments, messages, and inquiries, ensuring timely and professional responses.
• Build and manage online communities, fostering engagement and trust.
• Handle basic customer queries and coordinate lead handovers to sales teams.
• Performance Tracking & Analytics
• Track social media KPIs such as reach, engagement, leads, and conversions.
• Prepare performance reports and insights to optimize content and campaigns.
• Monitor trends and platform updates to continuously improve performance.
• Paid Social & Campaign Support
• Support execution of paid social media campaigns in coordination with digital marketing teams.
• Assist with lead-generation campaigns for property launches and promotions.
• Monitor ad performance and suggest optimizations.

Qualifications & Experience

• Bachelors degree in Marketing, Communications, Media, or related field.
• 3–6 years of experience in social media management, preferably within real estate or property sectors.
• Strong understanding of social media platforms, trends, and content formats.
• Experience with social media analytics tools and reporting.
• Basic knowledge of paid social media advertising preferred.

Key Competencies & Behaviours

• Creative thinking with strong content ideation skills
• Excellent written and visual communication abilities
• Data-driven approach to performance optimization
• Strong organizational and time management skills
• Proactive and collaborative mindset
• Adaptability in a fast-paced marketing environment

What We Offer

• Opportunity to build and grow digital presence for premium real estate projects
• Collaborative and creative work environment
• Competitive compensation and benefits
• Career growth and professional development opportunities