Social Media Executive

North Ocean Contracting Company; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading real estate development firm in Dubai seeks a Social Media Executive to enhance digital brand presence. You will strategize, create content, and engage with audiences on platforms like Instagram and LinkedIn. The ideal candidate has a marketing degree and 2+ years in a similar role, with strong skills in analytics and community engagement. This position offers a vibrant work environment and opportunities for professional growth.

Qualifications

• 2+ years of experience as a Social Media Executive or similar role.
• Proficiency in major social media platforms and management tools.
• Strong understanding of analytics and performance measurement.

Responsibilities

• Develop and implement a social media strategy aligned with branding goals.
• Maintain a content calendar for campaigns across platforms.
• Analyze engagement metrics and prepare performance reports.

Skills

Social media strategy

Content creation

Analytics

Community engagement

Communication

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Hootsuite

Canva

Adobe Suite

Job description

Overview

The Role Manam Development is a forward-thinking real estate developer (presumably based in the UAE), focused on creating high-quality residential and commercial projects that reflect innovation, community values, and regional heritage. The Social Media Executive will play a vital role in amplifying Manam’s brand presence across digital platforms and engaging with diverse audiences.

Responsibilities

• Develop and implement a social media strategy that aligns with Manam Development’s branding, business goals, and project milestones (e.g., launches, promotions)
• Maintain and manage a detailed content calendar to ensure timely, visually consistent campaigns across platforms (Instagram, LinkedIn, Facebook, TikTok, X / Twitter)
• Content Creation & Publishing — Create, curate, and publish engaging content—including text, images, videos, and infographics—that resonates with the target audience and showcases projects and company values
• Collaborate with marketing, design, and content teams to ensure visuals and messaging are on-brand and suit each platform’s style
• Community Engagement — Monitor comments, direct messages, and mentions; respond timely and professionally (in Arabic and English if applicable) to maintain a positive community and enhance customer trust
• Build relationships with influencers, brand advocates, and prospective homebuyers to improve brand outreach and engagement
• Analytics & Reporting — Analyze engagement metrics (likes, reach, follower growth, clicks, etc.) using analytics platforms and prepare performance reports to inform strategy improvements
• Track ROI for paid campaigns, optimize ad spend, and adjust targeting for maximum impact
• Trend Monitoring & Optimization — Stay updated with current social media trends, platform algorithm changes, and best practices—especially relevant to real estate and local markets—to keep the brand current
• Crisis & Brand Reputation Management — Monitor brand sentiment and escalate or manage potential PR or customer issues promptly to safeguard Manam’s reputation

Requirements

Education & Experience

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field
• 2+ years of experience as a Social Media Executive, Social Media Manager, or similar role—preferably in real estate or B2C sectors

Technical & Analytical Skills

• Proficiency in major social media platforms (Facebook, Instagram, LinkedIn, X / Twitter, TikTok) and social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Strong understanding of analytics, performance measurement, and reporting—able to interpret insights and make data-driven adjustments
• Hands on experience with paid social advertising including budget management and performance tracking (e.g., ROAS)

Creative & Communication Skills

• Excellent written and verbal communication—capable of producing engaging copy that fits Manam’s tone and regional language nuances (potentially Arabic / English)
• Ability to produce or oversee multimedia content—graphic design, videos, visuals (using Canva, Adobe Suite, or similar)

Organizational & Interpersonal Skills

• Highly organized with exceptional time management capabilities, able to manage multiple projects simultaneously
• Team player who collaborates effectively across departments (marketing, sales, customer service, etc.)
• Strategic mindset with creative problem solving; proactive in identifying opportunities for growth and innovation

About the company

North Ocean group of companies is a leading multi-disciplined business group established in the year 2000, having its corporate office in Muscat, Sultanate Of Oman. It has grown today to become a well-known group, with over 1500 employees and the business operations in Oman and U.A.E. NOE group is well known for its services and manufacturing facilities in the field of construction, realty, manufacturing, education, agriculture etc. Today NOE group offers many branded products for consumers under one roof, like Al Zain Poultry, Winkool -UPVC windows, I Secure -Security Solutions, Timber, Hyundai-Elevators and escalators, I park- Auto parking systems, I Space- Complete home and kitchen Solutions, Synergy- Electrical products, I Decore-cast aluminum products, Eurokool-Air conditioners etc.