Social Media Executive

Justlife; Dubai; On-site; AED 90,000 - 125,000; Full time

Job summary

Justlife is seeking a hands-on Social Media Content Creator to build our GCC presence from the ground up. You will own content across Instagram, TikTok, YouTube, Snapchat, and LinkedIn, creating and curating posts, and driving engagement with a growing audience.

Based in Dubai, you’ll shoot, edit, and host content, turn trends into compelling narratives, and partner with influencers. You’ll report to the Social Media Lead and scale our service-category channels as we grow the brand.

Qualifications

• 3 to 4 years creating and growing social content on Instagram and TikTok.
• Comfortable on camera; able to present, host, and feature naturally.
• Strong storytelling and copywriting to turn moments into scroll-stopping content.
• Hands-on editing for TikTok and Reels with fast turnaround.
• Deep understanding of social trends and UAE cultural context.
• Experience coordinating photo and video shoots.

Responsibilities

• Own social end-to-end across Instagram, TikTok, YouTube, Snapchat, and LinkedIn.
• Create and curate content, run community engagement, and lead influencer collaborations.
• Coordinate photo and video shoots, read metrics, and turn insights into the next post.
• You’ll often be on camera and report to the Social Media Lead.
• Set trends, not just follow them; ship fast and grow a real audience.
• Manage shoots and ensure branding consistency across channels.

Skills

Social content creation

On-camera hosting

Storytelling & copywriting

Video editing (TikTok/Reels)

Trend analysis & platform knowledge

UAE cultural fluency

Shoots coordination

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Canva

Adobe Creative Suite

Hootsuite

Buffer

Job description

Team: Marketing | Location: Dubai, UAE | Type: Full-Time

Make the content that makes the GCC stop, watch, and follow, and grow our channels from the ground up.

Every month, hundreds of thousands of people across the GCC book a cleaner, a beauty service, a handyman, or a home health visit through Justlife. The content they scroll, the Reels they watch, the creators they trust, that’s what you’ll make. You’ll start by building social for one of our service categories end‑to‑end, with room to take on more categories as you grow.

We’re looking for a creator at heart, someone who lives on TikTok and Instagram, is comfortable on camera, and can turn an everyday service into content that earns trust and stops the scroll. This is a build‑from‑the‑ground‑up moment. Today our social is mostly one channel. The presence you build across every platform is what gets us to 10x.

The Role

This is a hands‑on, do‑it‑yourself role. You’ll own social end‑to‑end across Instagram, TikTok, YouTube, Snapchat, and LinkedIn, creating and curating content, running community engagement, and leading influencer collaborations. You’ll coordinate photo and video shoots, read the numbers, and turn what’s working into the next post. You’ll often be on camera yourself. You’ll report to the Social Media Lead and own your channels day‑to‑day, with room to take on more categories as we scale.

This is not a schedule‑and‑post role. We expect you to set trends, not just follow them. Create, host, ship fast, and grow a real audience.

What Success Looks Like in Your First 6 Months

Grow the channels. Take us from mostly one channel to a live presence across Instagram, TikTok, YouTube, and LinkedIn, and move audience growth and engagement to clear, agreed targets we’ll set with you in week one.

Ship scroll‑stopping content. Create, edit, and post Reels and TikToks quickly, often featuring yourself, at a consistent weekly cadence.

Build trust, not just reach. Make content that real people find genuinely helpful, not just viral.

Run influencer collaborations. Find the right creators, manage the partnerships, and track reach and bookings driven.

Own the shoots. Plan and coordinate photo and video shoots that match the brand.

Read the numbers. Track performance across campaigns and collaborations, and feed the insights straight back into what you make next.

How We Work

• Trend first. We watch what’s rising, formats, audio, creators, and move fast to make it ours
• Create and ship. We’d rather post a great thing today than a perfect thing next week
• On camera and hands‑on. The best content comes from people who love being in front of the lens themselves
• Data aware. We read reach, engagement, and growth, and let it shape the next post
• Cross‑functional. You’ll work daily with design, the wider marketing team, and various business verticals

What We’re Looking For

Must‑haves

• 3 to 4 years creating and growing social content across Instagram and TikTok, including hands‑on influencer marketing
• Comfortable and confident on camera. You can present, host, and feature in content naturally
• Strong storytelling and creative copywriting. You turn everyday moments into scroll‑stopping content
• Hands‑on editing for TikTok and Reels, with fast turnaround that doesn’t sacrifice quality
• A deep, current understanding of social trends, formats, and platforms
• Cultural fluency in the UAE, and the adaptability to learn the home services world fast
• Experience coordinating photo and video shoots

Nice‑to‑haves

• Experience in the service, consumer, lifestyle, or healthcare industry
• A degree in Business, Communications, Marketing, or a related field, or a body of work that speaks for itself. We care more about what you’ve made than where you studied
• Familiarity with social tools like Canva, Adobe Creative Suite, Hootsuite, or Buffer