Social Media Executive

CSi - LANDMARK GROUP; Dubai; On-site; AED 134,000 - 201,000; Full time

Job summary

Landmark Group’s CSi unit seeks a Marketing / Social Media Executive to drive Shukran’s social media presence. You will craft strategy, manage calendars, and collaborate with Marketing, Content, and Digital Performance teams to align social efforts with broader marketing goals.

You will plan engaging content, coordinate across teams, and focus on growing audience, engagement, and brand visibility across Instagram, Meta, and Google platforms.

Qualifications

• 3–4 years of experience in social media marketing.
• Strong understanding of Instagram, Facebook, Meta Business Suite, and Google platforms.
• Experience in managing social media calendars and campaign execution.
• Good understanding of organic and paid social media strategies.
• Ability to brief creative/content teams and coordinate asset development.
• Strong written communication skills with engaging captions and platform-first content.
• Analytical mindset with experience in tracking social media performance and preparing reports.
• Ability to manage multiple campaigns, timelines, and stakeholders.
• Creative thinking with awareness of digital trends and audience engagement tactics.

Responsibilities

• Develop and execute Shukran’s social media strategy across Meta platforms, including Instagram and Facebook, and support visibility across Google platforms where relevant.
• Build and manage the monthly/quarterly social media and media calendar in line with the overall marketing calendar.
• Identify opportunities to increase Shukran’s reach, engagement, follower base, and brand visibility.
• Translate marketing campaigns, festive calendars, promotions, and business priorities into platform-specific social media plans.
• Work closely with the content creation team to plan and deliver engaging content formats such as posts, reels, stories, videos, carousels, and campaign assets.
• Coordinate content requirements, briefs, timelines, approvals, and publishing schedules.
• Ensure all social media content is aligned with Shukran’s brand tone, visual identity, and campaign objectives.
• Support campaign launches and promotional activities across social media platforms.
• Monitor social media trends, platform updates, competitor activity, and audience behavior to improve content and engagement.
• Drive community engagement by responding to comments, messages, mentions, and user interactions in a timely and brand-appropriate manner.
• Explore new content ideas, influencer collaborations, and engagement-led initiatives to build a wider audience base.
• Track and analyze key social media metrics including reach, engagement, follower growth, clicks, conversions, and campaign performance.
• Prepare regular reports with insights, learnings, and recommendations for optimization.

Skills

Social media marketing

Digital marketing

Brand marketing

Instagram

Facebook

Meta Business Suite

Google platforms

Campaign planning

Content coordination

Engaging captions

Education

3–4 years experience in social media marketing

Tools

Meta Business Suite

Job description

We are looking for a creative, proactive, and performance-oriented Marketing / Social Media Executive to manage and grow Shukran’s social media presence across key digital platforms. The role will focus on building a strong social media strategy, managing the media/content calendar, increasing engagement, and expanding Shukran’s audience base across platforms such as Instagram, Meta, and Google.

The ideal candidate should have hands-on experience in social media planning, content coordination, campaign execution, community engagement, and performance tracking. This person will work closely with the Marketing, Content Creation, and Digital Performance teams to ensure Shukran’s social media efforts are aligned with the overall marketing calendar and business objectives.

Key Responsibilities

Social Media Strategy & Planning

• Develop and execute Shukran’s social media strategy across Meta platforms, including Instagram and Facebook, and support visibility across Google platforms where relevant.
• Build and manage the monthly/quarterly social media and media calendar in line with the overall marketing calendar.
• Identify opportunities to increase Shukran’s reach, engagement, follower base, and brand visibility.
• Translate marketing campaigns, festive calendars, promotions, and business priorities into platform-specific social media plans.

Content & Campaign Execution

• Work closely with the content creation team to plan and deliver engaging content formats such as posts, reels, stories, videos, carousels, and campaign assets.
• Coordinate content requirements, briefs, timelines, approvals, and publishing schedules.
• Ensure all social media content is aligned with Shukran’s brand tone, visual identity, and campaign objectives.
• Support campaign launches and promotional activities across social media platforms.

Platform Management & Growth

• Manage Shukran’s Instagram presence and help expand its footprint across other relevant Meta and Google platforms.
• Monitor social media trends, platform updates, competitor activity, and audience behavior to improve content and engagement.
• Drive community engagement by responding to comments, messages, mentions, and user interactions in a timely and brand-appropriate manner.
• Explore new content ideas, influencer collaborations, and engagement-led initiatives to build a wider audience base.

Performance Tracking & Optimization

• Work with the digital performance team to leverage paid media opportunities and maximize campaign impact.
• Track and analyze key social media metrics including reach, engagement, follower growth, clicks, conversions, and campaign performance.
• Prepare regular reports with insights, learnings, and recommendations for optimization.
• Use data and audience insights to continuously improve content performance and media planning.

Cross-functional Collaboration

• Collaborate with Marketing, Content, Design, CRM, and Digital Performance teams to ensure integrated campaign execution.
• Support brand and marketing initiatives by ensuring social media is fully aligned with broader campaign objectives.
• Coordinate with internal stakeholders and external partners/agencies, where required.

Required Skills & Qualifications

• 3–4 years of experience in social media marketing, digital marketing, or brand marketing.
• Strong understanding of Instagram, Facebook, Meta Business Suite, and Google platforms.
• Experience in managing social media calendars and campaign execution.
• Good understanding of organic and paid social media strategies.
• Ability to brief creative/content teams and coordinate asset development.
• Strong written communication skills with an eye for engaging captions and platform-first content.
• Analytical mindset with experience in tracking social media performance and preparing reports.
• Ability to manage multiple campaigns, timelines, and stakeholders.
• Creative thinking with awareness of digital trends, social content formats, and audience engagement tactics.
• Prior experience in retail, loyalty programs, consumer brands, or lifestyle categories would be an advantage

About us -

CSi (Customer Strategy Intelligence)

CSi is a newly established strategic business unit within Landmark Group, bringing together the organization's most critical growth-driving capabilities into one integrated engine. Designed to shape the next phase of retail innovation, CSi unifies Data & Analytics, Loyalty (Shukran), Partnerships & Co-brands, Performance & Digital Marketing, and Customer Product & Martech under one vision. At its core, CSi stands for Customer, Strategy & Intelligence—placing customer experience at the center, enabling smarter business decisions through data, and leveraging AI and Business Intelligence to power every interaction and outcome.

Joining CSi means becoming part of a high-impact team where Product, Data, AI, and Customer Experience converge to build solutions that serve millions of customers across multiple brands. This is an opportunity to work on meaningful business challenges, take ownership of strategic initiatives, and help redefine how modern retail operates in the region. We are looking for individuals who think customer-first, enjoy solving complex problems through data and technology, and are passionate about AI, Martech, Product, or Analytics. If you're looking to contribute to a fast-paced, highly visible environment where your work drives real business impact, CSi offers the opportunity to build the future of customer intelligence on a scale.

Landmark Group

Our journey started in 1973 with a single store in Bahrain. Since then, we have grown into a global retail and hospitality group. The proud creator of 50 plus value led, own-built brands across retail, hospitality, food, and leisure. Over the years, our UAE-based group has evolved into a comprehensive retail and hospitality entity, with over 2400 retail stores, leisure, and hospitality outlets, spanning the GCC, Middle East, India, Southeast Asia, and Africa. Landmark Group headquartered in Dubai, UAE is one of GCC's largest omnichannel retailers and India's top home and fashion retailer. We take immense pride in the organic growth of our retail brands, which have blossomed into household names. From Max, Splash, Babyshop, Centrepoint, Shoemart, Home Centre, Emax, Fitness First, to Fun City, to name a few, our brands span across a multitude of categories, enriching the lives of countless families over the past decade.